Hasbro Announces Collaborations with Four Game Developers
Hasbro, the renowned toy and game company, has announced major multi-year casino licensing partnerships with four leading gambling companies: Aristocrat Technologies, Evolution, Galaxy Gaming, and Bally's Corporation. These partnerships are set to launch in January 2026, marking an exciting expansion of Hasbro's presence in the gambling industry.
The new partnerships align with Hasbro's "Playing to Win" strategy, which was revealed in February 2025, and aim to drive innovation, foster new partnerships, and bring beloved games to new formats.
Aristocrat Technologies will develop land-based slot machines featuring Hasbro's iconic brand Monopoly, expanding Hasbro's nearly 30-year presence in the gambling sector through physical casino formats.
Evolution, a specialist in iGaming content, has been granted an exclusive license to develop online live casino and slot games using MONOPOLY and other Hasbro Games titles worldwide, including the USA. This includes content from Evolution’s various brands such as NetEnt, Red Tiger, Big Time Gaming, and others.
Galaxy Gaming will bring Hasbro's games like Monopoly, Yahtzee, and Battleship to casino table games in physical casinos, continuing Galaxy’s role as a leading developer and distributor of innovative casino table games and technology.
Bally's Corporation will operate online casino games featuring Monopoly, extending Hasbro's digital gambling footprint with this major operator. This partnership makes Bally's Corporation Hasbro's official B2C online casino operator.
These partnerships build on Hasbro's existing gambling interests, including their licensee Sciplay, and reflect their strategy to leverage their popular intellectual property in various gambling formats globally, reaching a broad audience of players and fans.
Claire Hunter Gregson, Hasbro's director of gaming relationships, stated that the company is focused on meeting fans wherever they are, including the casino floor. She expressed confidence that the new games will prove successful.
With these new partnerships, Hasbro is set to significantly expand its gambling sector presence, offering land-based slots, online slots, live casino games, and table games all themed around its iconic brands, with launches expected in early 2026.
At the casinos, you might find Aristocrat Technologies' slot machines based on Hasbro's Monopoly, reinforcing Hasbro's historical presence in the gambling sector. Additionally, sports enthusiasts may enjoy table games themed around popular Hasbro games like Monopoly, Yahtzee, and Battleship, developed by Galaxy Gaming for physical casinos.
