14-Year-Old Launches Own Beauty Brand - Harper Beckham, 14, Launches K-Beauty Brand HIKU by Harper in 2023
At just 14 years old, Harper Beckham is stepping into the beauty industry with her own makeup line, HIKU by Harper. The brand, inspired by South Korea's booming K-beauty trends, will launch in late summer 2023 as a solo project separate from her family's business ventures. Her parents, David and Victoria Beckham, were present at her first photoshoot in London, marking the start of this new chapter.
Harper Beckham registered the trademark for HIKU by Harper in 2023, setting the stage for her debut in the competitive beauty market. The name HIKU comes from the Japanese word for 'to catch attention', reflecting the brand's focus on playful, youthful appeal. Unlike her family's broader brand empire, this venture is entirely her own, targeting Generation Z and Generation Alpha with products influenced by K-beauty's rise.
South Korea's beauty industry has seen explosive growth over the past five years, expanding from $13 billion to over $20 billion. This surge is driven by social media, with TikTok and Instagram fueling demand for skincare and cosmetics among younger consumers. Trends like gentle, fun formulations—think cushion compacts, scented sheet masks, and AR try-on apps—have become especially popular with preteens. Products such as Laneige's Lip Sleeping Mask and colorful sunscreens now dominate sales, often promoted by kid-friendly influencers. Harper's move into beauty follows her brother Brooklyn's past criticism of their parents for prioritising their brand over family. Despite this, Victoria Beckham has openly praised Harper's business instincts, even predicting she could become a beauty mogul or comedian. The success of HIKU by Harper remains uncertain, with industry watchers drawing comparisons to Kylie Jenner's early cosmetics ventures.
HIKU by Harper will enter a market already shaped by South Korea's global beauty influence. The brand's focus on younger audiences aligns with current trends, but its long-term impact will depend on consumer reception. For now, Harper's independent launch signals a new direction—one that keeps her family's legacy at arm's length while carving out her own path.
