More Twitch & Lifestyle: Kretzschmar Aims to Transform Handball - Handball Legend Kretzschmar Aims to Revitalize Sport with Social Media Boost
Handball legend Stefan Kretzschmar has ambitious plans for the sport's future. He believes it needs a boost in social media presence and engagement from players to remain relevant. Kretzschmar is open to a long-term commitment, potentially until he's 60, to drive these changes. Meanwhile, the current HBL CEO Frank Bohmann's contract ends in 2028.
Kretzschmar wants to attract young people and young adults by incorporating more lifestyle and entertainment factors into handball. He fears the sport's future relevance if it doesn't evolve to cater to younger generations. Dirk Jan Steffen, the person behind the idea, has proposed incorporating more Twitch and lifestyle elements into the Handball Bundesliga. Kretzschmar's long-term vision aligns with this innovative approach.
Stefan Kretzschmar's vision for handball's future involves increased social media presence, player engagement, and lifestyle elements to attract younger generations. With Dirk Jan Steffen's ideas and Kretzschmar's potential long-term commitment, the sport could see significant changes in the coming years.
