Hailey Bieber's motive for offloading her brand disclosed
In a surprising turn of events, Hailey Bieber, the American model, has offloaded her thriving skincare and beauty brand, Rhode, to e.l.f. Beauty for a staggering $1 billion on May 28, 2025. That's right, a billion bucks!
According to RadarOnline's sources, Hailey is now shifting her focus from makeup to collaborating more with her husband, Justin Bieber's clothing brand, Drew House. The insider claimed, "She's helping him with creative strategy and even product development. It's a calculated shift."
The sale didn't just bag Hailey a huge windfall; it also gives e.l.f. Beauty an edge in the competitive Gen Z market, leveraging Rhode's powerful social media presence and brand recognition. As for Hailey, this acquisition could mean financial security and strategic backing for Rhode's growth.
Post-deal, Hailey will be serving as the Chief Creative Officer and Head of Innovation at Rhode, and as a Strategic Advisor for both Rhode and e.l.f. Beauty, ensuring a creative and innovative vision moving forward.
Contrary to some rumors, Justin is reportedly dealing with financial issues. He recently sold his 300-song catalog to Hipgnosis Song Capital for $200 million, marking a significant move to resolve his financial woes as per sources.
However, Justin is still seemingly burning through cash, according to the insider, despite the song sale. As for Hailey and Justin, they tied the knot in 2018, and they're proud parents to son, Jack Blue Bieber.
In the wake of her multi-billion dollar deal, Hailey Bieber might be exploring collaborations within pop-culture, specifically with her husband Justin Bieber's clothing brand, Drew House. This shift towards celebrity-led partnerships could potentially mark an expansion of Hailey's entertainment empire.
Meanwhile, Justin Bieber's financial struggles have led him to sell his extensive music catalog for $200 million, a highly publicized move aiming to alleviate his financial troubles, as per sources.
