H&M Picks Palestinian Singer Elyanna for Middle East Campaign, Set to Perform at Abu Dhabi Grand Prix
H&M has chosen Palestinian Chilean singer Elyanna as the face of their latest collection campaign in the Middle East. The singer, known for her blend of Arab and Western musical styles, will also perform at the Abu Dhabi Grand Prix post-race concert on Dec. 5.
Elyanna's rise to fame has been meteoric. In 2023, she became the first Palestinian and Arabic-language artist to perform at Coachella. She recently shared the stage with global stars like Shakira and Cardi B at the Global Citizen Festival in New York. Her collaboration with British band Coldplay on the single 'We Pray' has also gained significant attention. The song, recorded for Coldplay's 2024 album 'Moon Music', features English-Nigerian rapper Little Simz.
The H&M collection, set to release on Nov. 6, offers a modern take on occasion dressing. It features dramatic silhouettes, bold accessories, and premium fabrics styled to regional tastes. Elyanna showcases monochromatic looks in the campaign, including a cream blouse and a black coordinating set with beaded detailing.
Elyanna's selection for the H&M campaign and her upcoming performance at the Abu Dhabi Grand Prix further cement her status as a rising star in the global music scene. The collection she models for is expected to be a hit, offering a blend of style and cultural influence that resonates with regional tastes.
