Gwen Stefani’s Hallow app partnership sparks fierce LGBTQ+ backlash
Pop star Gwen Stefani is facing criticism for partnering with Hallow, a Catholic prayer and meditation app known for its anti-abortion stance. The backlash began after she appeared in a promotional ad encouraging daily prayer during the Advent and Christmas season. Fans and public figures have since expressed disappointment, pointing to her past support for LGBTQ+ rights as a contradiction. The controversy started when Stefani featured in an advert for Hallow, urging viewers to pray with her throughout the holiday period. The app, which offers guided meditations and prayers, has previously included anti-abortion content—a position its CEO, Alex Jones, has openly defended. Criticism quickly spread online, with content creator Matt Bernstein posting a video that called out Stefani’s involvement. His clip gained traction, drawing support from celebrities like Chrishell Stause, Huda Kattan, Olivia Cooke, Julia Fox, Melanie Lynskey, Busy Philipps, Ava Phillippe, and Jonathan Van Ness. Many fans also took to social media, describing the partnership as a betrayal given Stefani’s history of advocating for LGBTQ+ communities. No other individuals beyond those named have been publicly linked to the criticism in available reports. The reaction highlights tensions between Stefani’s public image and the app’s values. While Hallow continues to stand by its stance, the singer’s promotion has sparked a wider debate among supporters. The fallout remains focused on her alignment with the platform’s controversial messaging.
