Guide to Interacting with the Esports and Sports Community: GG.BET Offers GG.Recap 2024
In January 2024, GG.BET, the renowned betting company, partnered with the organiser of a major Counter-Strike 2 tournament series, marking their first step into the esports scene. This partnership was just the beginning of a year filled with exciting collaborations and unique experiences for audiences.
Throughout 2024, GG.BET teamed up with esports industry leaders to create a distinctive experience for their community. The partnership resulted in the creation of the GG.BOOTH, a special zone at the London and Singapore tournament arenas. This fan zone offered activities such as autograph sessions, poster-making, and merchandise acquisition, adding an engaging element to the tournaments.
GG.BET's creative strategy extended beyond the digital realm. In 2024, they entered the Ukrainian market for the first time, forming major partnerships that allowed them to sponsor Dynamo Kyiv, the most decorated football club in Eastern Europe, during European cup competitions. The brand also sponsored the broadcasts of the historic Usyk vs Fury fight and UEFA EURO 2024 matches.
In addition to the events they hosted, GG.BET's partners offered online activities, giveaways, and exclusive content throughout the year. This included the publication of a video recap and an article detailing their creative projects on Esports Insider.
Over the past few years, GG.BET has gained recognition for their unique approach to esports sponsorships. This was evident in 2024 as they continued implementing their creative strategy, expanding their area of interest to traditional sports.
By the end of 2024, GG.BET had successfully established themselves as a dynamic force in both the esports and traditional sports sponsorship worlds, providing their audience with an unforgettable experience.
