exploration of innovative changing rooms at Wöhrl am Weißen Turm, Nuremberg
"Where can I change clothes here?" - It's a question you might hear in clothing stores every day. But what if the changing room isn't just a simple space, but an experience? That's exactly what the department store Wöhrl am Weißen Turm in Nuremberg is offering to its customers.
Embrace the unconventional: instead of seeking a conventional changing room, customers can choose between a unique selection of spaces. The options include an unfinished tiled shower with a shower stool, a tiled guest toilet with WC, a 1980s telephone booth, and even a storage room reminiscent of a mountain pasture. The future of shopping?
The role of changing rooms in retail is undeniable. They offer comfort and privacy while also influencing purchasing decisions. But designing the perfect fitting room is a challenge.
The opinions of shoppers are varied: the younger generation finds it exciting, while an older woman requested a more traditional changing room with mirrors.
The creative ideas behind these unusual spaces come from artist Jochen Königshausen, who has been collaborating with Wöhrl since 2018 to enhance store design in various branches (29 locations in southern and eastern Germany).
Many of the ideas are crafted using recycled materials, such as bulky waste or second-hand retailer stocks.
The first amusing changing cubicles appeared in 2018 at the U-One, Ingolstadt Westpark store, and have since been a hit with customers who appreciate the novelty with a smile.
Frank Elsner, Wöhrl's company spokesperson, noted, "We managed to avoid the misuse of the toilet, and the attempt to shower in the cubicle failed."
The extraordinary changing rooms at Wöhrl am Weißen Turm have sparked interest in regional news about the innovative concept, with customers sharing their opinions and experiences.
[1] For more specific information about Wöhrl am Weißen Turm and their unique changing rooms, explore articles or reviews focused on the store's distinctive features and shopping experiences.
