Groundbreaking News: Sky Kicks off New Season with Triumphant Pay TV Celebrations
The 2022-2023 2. Bundesliga season is off to an exciting and dramatic start, with the opening match drawing a significant audience.
On Friday, 1st August, the season kicked off with a thrilling encounter between Schalke and Hertha BSC. The match, which took place on Sat.1, attracted a total of 2.66 million viewers, securing a market share of 13.4%.
In the second half of the match, the interest among young viewers (aged 14 to 49) peaked, with 620,000 tuning in, resulting in a market share of 17.5%. This figure represents a higher market share compared to the first half of the match. On average, 490,000 viewers aged 14 to 49 watched Sat.1 during the opening match.
Sky, which is broadcasting the entire 2022-2023 2. Bundesliga season, also had a successful broadcast, with 550,000 viewers. However, specific viewership numbers and market shares for the 2021-2022 season on Sky, Sat.1, and RTL, which occasionally provides additional coverage, are not available in the current data.
The opening match was a closely contested affair, with Schalke securing their first three points of the season with a 2:1 victory over Hertha BSC. The results of the 1st matchday suggest that it won't be clear at the top or bottom of the table, with many traditional clubs still represented in the season.
As the new Bundesliga season approaches, the joy for Sky could potentially increase due to the anticipation of higher viewership. The excitement surrounding the 2. Bundesliga season is palpable, and fans are eagerly awaiting more thrilling encounters in the coming weeks.
Despite the lack of concrete data on expected viewership numbers and market shares for the 2021-2022 season on these channels, the 2022-2023 season is shaping up to be an exciting and unpredictable season.
European-leagues football is gaining traction, as the 2022-2023 2. Bundesliga season follows the Premier League in attracting sizeable viewership. On Sky, 550,000 viewers watched the opening match between Schalke and Hertha BSC, hinting at the potential for higher viewership as the new Bundesliga season unfolds.
