Grassroots Music Innovation takes root in Los Angeles | Developing a groundswell in podcasting for music
Ross Gardiner Co-Founds Los Angeles Nightlife Alliance (LANA)
Ross Gardiner, a seasoned professional in the music industry, has taken on a new role as the co-founder of the Los Angeles Nightlife Alliance (LANA). This grassroots effort aims to bring together a love for LA's nightlife, government savvy, and community organizing, with the goal of advocating for and representing the city's nightlife community.
Gardiner's extensive experience in the music industry spans across journalism, festival consultation, and nightlife advocacy. He has worked with notable organizations such as Black Circle Media, whose clients include EDC, Tomorrowland, Electric Zoo, Oasis Festival, Red Bull, and Metro.
Before founding LANA, Gardiner spent two years working with nightlife organizing thought-leaders Lutz Leichsenring and Mirik Milan. This collaboration led to the co-launch of an international consultancy, VibeLab. Gardiner also served as the communications and creative director for their project, the Creative Footprint.
Gardiner's journalistic career saw him contribute to publications like Billboard, Mixmag, and Vice, providing insights and coverage into the music industry. His efforts in Los Angeles have focused on nightlife, building on his past experiences in Berlin, Amsterdam, and London.
The Los Angeles Nightlife Alliance is part of a broader discussion about the future of music, and it is also engaging in discussions about disruptive technologies in music. LANA is an advocacy and organizing coalition representing Los Angeles' nightlife community, bringing together unique voices from inside and outside of the music industry.
For those interested in learning more about Ross Gardiner's professional background, his LinkedIn profile can be found online. You can also find him on Twitter at @RossGardinerman. This dynamic duo's efforts with LANA are set to shape the future of Los Angeles' nightlife scene, fostering a vibrant and inclusive community for all.
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