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GRAMMY® Winner Sounwave to Share Creative Process at AES Show 2025

Get a rare glimpse into the mind of Sounwave as he discusses his approach to shaping artist identities and crafting hit records.

, and ASMedia

2025 October 2 . 2:58 AM

1 min read

This is inside a room. few people are playing guitar. In front of them there is mic. They are... — This is inside a room. few people are playing guitar. In front of them there is mic. They are wearing white shirt. Behind them there is drum. there are paintings on the wall. On the right side there is a door. There is sign board on top of it. There is banner on top of the stage. in front of the musician there are audience.

The Audio Engineering Society (AES) is thrilled to announce an exclusive featured session at the AES Show 2025 in Long Beach. Seven-time GRAMMY® winner Sounwave will share his creative process and insights into shaping artist identities. The session, 'Inside the Creative Process with Sounwave: Shaping Sound and Artist Identity', will be moderated by 18-time GRAMMY® Award winner Manny Marroquin.

Sounwave, known for his work with Kendrick Lamar, SZA, Taylor Swift, and Beyoncé, will delve into his approach to collaboration and building trust with artists. He will discuss his role in crafting Kendrick Lamar's 2025 album 'GNX', including hit singles 'Euphoria' and '6:16 in LA'. Attendees can expect to gain insights into Sounwave's creative journey from early concepts to final mixes.

The session, taking place on Thursday, October 23, 2025, from 1:15-2:15 p.m. PDT, will attract audio professionals, engineers, producers, and students from around the world. It promises to be an invaluable learning experience for anyone eager to understand the creative process behind some of today's most influential music.

The AES Show 2025, held from October 23-25 at the Long Beach Convention & Entertainment Center, is set to be a highlight for audio enthusiasts. Sounwave's session is a must-attend event, offering a unique opportunity to learn from one of the industry's most accomplished and innovative figures.