Government Saves Millions by Utilizing Ad Experts in Census Operations
The U.S. Census campaign in mid-2010 saw a unique approach to public awareness, with a variety of promotional products being distributed across numerous U.S. cities. The specific companies collaborating in this venture remain undisclosed in the search results, but their contributions were significant.
Anita Daniels, Senior Account Executive at Halo/Lee Wayne, found the experience rewarding, guiding the government towards quality, affordable promotional products for their campaign. Gill Studios Inc., with the ASI code asi/56950, supplied patriotic stickers for the Kansas City Census office's campaign. Another ASI distributor, Halo/Lee Wayne (asi/356000), also worked with the Kansas City Census office.
PromoShop, with the ASI code asi/300446, provided Census-branded promotional items to several U.S. cities. Many of these items were distributed at schools and county fairs, and census workers were outfitted with embroidered polo shirts from Akwa (asi/33280). Jo-Bee (asi/63384), Senator (asi/86390), Quikey Mfg Co. (asi/80210), Pilgrim Plastics (asi/78100), and Cooler Graphics (asi/80345) were also suppliers of various promotional products for the Kansas City Census office's campaign.
The campaign included the distribution of branded items like mugs, T-shirts, hats, water bottles, and pencils. The estimated cost per product is a quarter, and per person, it's a nickel. The average cost-per-impression of an ad specialty item is $0.004, according to an ASI survey.
Using promotional items as reminders instead of sending government representatives door-to-door could save U.S. taxpayers up to $85 million. In fact, more than 72% of the nation's households have mailed back their census forms, surpassing the total response rate in 2000 of 67%.
The U.S. government has spent $22.7 million on Census-related promotional products, while the Census Bureau has spent an additional $340 million on advertising. The promotional products industry, led by the Advertising Specialty Institute (ASI), has played a crucial role in this campaign, as stated by Timothy M. Andrews, the president and CEO of the ASI.
The Kansas City Census office's campaign, "It's In Our Hands," distributed promotional items throughout several states. A total of 62.5 million promotional items have been given away in the campaign. The government relies on the census to distribute more than $400 billion in federal funds to tribal, state, and local governments each year.
Memo Kahan, President of PromoShop, expressed excitement about connecting with communities to promote census participation. The campaign underscores the power of promotional products in shaping public awareness and engagement, demonstrating a creative and cost-effective approach to public service campaigns.
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