Golf league LIV announces a fresh 2-year agreement with Hong Kong, marking HSBC as the first title supporter.
The Saudi-backed LIV Golf league is gearing up for a busy month of March 2023, as the organisation has announced an expanded season that includes a return to Hong Kong and a debut event in South Africa.
The 2023 LIV Golf tournament in Hong Kong will take place at Fanling from March 6 to 8, marking the league's return to the city. HSBC has been named as the presenting partner for the event, making it the first time a LIV event has had a title sponsor. HSBC already backs two teams, Ian Poulter's Majesticks and Bryson DeChambeau's Crushers, in the LIV Golf team competition.
Scott O'Neil, the CEO of LIV Golf, expressed pride in returning to Hong Kong for the 2023 tournament, citing the city's initial enthusiasm for the league. The partner of the LIV Golf tournament in Hong Kong in 2023 is Link Asset Management Limited, sponsoring the event titled the Link Hong Kong Open.
The agreement between LIV Golf and Hong Kong runs for an initial two years, with an option for two more years, potentially keeping LIV at Hong Kong Golf Club until 2029.
In addition to the Hong Kong tournament, the 2023 LIV Golf season is set to begin in Riyadh, similar to the previous season. The season will also include events in Adelaide, Mexico City, and Andalucia, making it the league's 'most global schedule yet'. A debut event in South Africa is scheduled for March 20 to 22 in 2023.
LIV Golf will also return to Fanling in 2026 and beyond, as the league has signed a new multi-year deal with the city. The 2023 LIV Golf tournament in Hong Kong will be held the week before LIV Golf Singapore, as previously mentioned.
CEO Scott O'Neil expressed his excitement for the upcoming season, stating that the 2023 LIV Golf season will provide another unforgettable experience for fans, players, and partners. The league is looking forward to returning to cities like Adelaide, Mexico City, and Andalucia, but specific dates for these events are not provided in the text.
Overall, the 2023 LIV Golf season is shaping up to be a busy and exciting one, with the league returning to popular destinations like Hong Kong and making its debut in South Africa. Fans can expect another action-packed season of golf from LIV Golf.
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