Golden Knights unveil Toyota as new away jersey sponsor for 2026
The Vegas Golden Knights have secured a new partnership with Southern Nevada Toyota Dealers. The deal will see the Toyota logo featured on the team's away jerseys starting next year. Both organisations have highlighted the significance of this collaboration for the region and the sport.
The official announcement confirmed Southern Nevada Toyota Dealers as the away jersey patch partner. The Toyota branding will first appear on February 1, 2026, when the Golden Knights take on the Anaheim Ducks.
Fans will have the chance to add the patch to their own white jerseys between January 28 and February 28, 2026. A $4 donation to the Vegas Golden Knights Foundation will be required for each patch application. Away jerseys with the Toyota logo will also be sold at The Arsenal at City National Arena and through the team's online store, Vegasteamstore.com.
As part of the promotion, Toyota owners with Golden Knights license plates can claim a free WOW MAX with Knights Defense at any local WOW Carwash. This offer runs from January 28 to February 1, 2026.
Robby Findlay, President of Findlay Toyota and the Southern Nevada Toyota Dealers Association, expressed enthusiasm about the partnership. John Penhollow, President of Business Operations for the Golden Knights, described the deal as a reflection of the team's growing ambitions and reach.
The partnership brings together a major national brand with deep local roots and one of the NHL's most prominent franchises. The Toyota patch will become a permanent feature on the Golden Knights' away jerseys from next season. Fans and car owners will also benefit from special offers tied to the collaboration.
