Globally dominating pop star Rosalía introduces personalized Instagram font as a fresh aspect of her expanding brand identity
Rosaliá's Handwritten Font Takes Instagram by Storm
In July 2025, Spanish singer Rosaliá (26.8m followers) made history as the progenitor of a distinctive new Instagram font, Rosaliá.vt, based on her own handwriting. The all-caps font was greeted with fervour by her legions of fans, marking a significant shift in graphic design on the platform.
Content creators are increasingly being seen as brands, and to be successful, brands need to build a recognisable, consistent identity. This new font, crafted by Monotype in collaboration with Rosaliá, offers a unique opportunity for creators to establish a distinctive voice and connect with their audience on a deeper level.
Spike Spondike, senior typeface designer at Monotype, spoke about the new trend in personal branding and how every aspect of design can be co-opted to build an identity. He played a key role in the development of the Rosaliá font as its primary designer and conceptualizer. For a handwriting font to look 'authentic', it needs many variations of each letter, which can be time-consuming and tricky. However, the result is a font that resonates with fans and creates an emotional connection.
Instagram offers many fonts exclusive to them to keep ahead of the game, and they have commissioned bespoke typefaces to offer a wide range of customisation for their creators. The intention behind the creation of Rosaliá.vt is to inspire creativity and risk-taking, and connect to Instagram's younger fanbase, especially fans of Rosaliá. It also aims to connect with Spanish culture.
The Rosaliá font offers many stylistic variations and is crafted well, covering a massive number of languages. It includes a set of secret emojis and is usable across reels and stories, providing creators with even more tools to express themselves. Variable fonts, like Rosaliá.vt, allow users to change a number of characteristics, such as weights, widths, slants, and serif styles, offering endless possibilities for personalisation.
In addition to aiding with font recommendations, font identification, and font pairing, AI is being used to help design fonts themselves. Monotype is experimenting with AI and has teamed up with Blaze Type to co-create limited fonts with an AI type-design tool. However, the human touch, keen eye, and expertise of typeface designers and font engineers remain the guiding light at the center of Monotype's experiments with AI.
Typefaces have played a role in the branding of celebrities for decades, creating emotional connections with fans. The Rosaliá font is a prime example of this, offering a unique and personal touch that resonates with fans of the singer. Typefaces are a crucial element in expressing a brand's tone of voice and personality, and the Rosaliá font is no exception.
In conclusion, the creation of the Rosaliá font marks a significant shift in graphic design on Instagram, with brands increasingly emphasising typography and reducing the use of traditional graphics. The human touch and expertise of typeface designers remain essential in the creation of high-quality fonts, but AI is providing new possibilities for personalisation and customisation. The Rosaliá font is a testament to the power of typography in branding and the emotional connections it can create between brands and their fans.
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