Global partnership formed between Stake and Street League Skateboarding on a worldwide scale
In an exciting development, online gaming platform Stake has joined forces with Street League Skateboarding (SLS) to become the global presenting rights partner for the 2025 SLS Championship Tour. This partnership will span the entire season, culminating with the Super Crown event in São Paulo in December 2025.
The collaboration between SLS and Stake is set to bring a fresh wave of energy to the skateboarding world. Stake will be prominently featured at major events throughout the season, including the Miami and Santa Monica events, and will culminate with the Super Crown event in São Paulo.
Key aspects of the partnership include:
- Branding Presence: Stake branding will be visible on key skate course features and during broadcast segments at major skateboarding events worldwide. This will ensure that Stake gains significant visibility across live events and digital broadcasts.
- Content Integration: The Stake brand will be integrated into unique SLS social media content, such as the "What's at Stake" event previews and an innovative "Game of S.T.A.K.E."—a creative variation of the classic Game of Skate featuring head-to-head battles between SLS pro skateboarders.
- Trick of the Year Contest: Stake is the presenting rights partner of the annual Trick of the Year contest, where skaters globally can submit tricks for a prestigious award to be announced in December 2025.
- Fan Activations and Experiences: The partnership will also include innovative activation elements targeting fans at live events to deepen engagement between both brands and the skateboarding community throughout the 2025 tour.
This partnership represents a strategic alignment where Stake connects with skateboarding culture, encompassing sport, fashion, music, and raw energy, which fits the brand’s identity and marketing efforts.
The partnership kicked off in May, with Stake as the Presenting Rights Partner of SLS Miami and the first SLS Takeover in Santa Monica. The Trick of the Year award winners will be announced in December, and skaters worldwide can submit their tricks for the contest.
In summary, Stake’s partnership with SLS is a comprehensive global sponsorship that enhances event branding, creates exclusive content, supports skateboarding competitions, and engages fans across the entire SLS 2025 Championship Tour season.
Sports enthusiasts around the world can look forward to witnessing Stake's branding at major skateboarding events throughout the 2025 SLS Championship Tour, as the online gaming platform becomes the global presenting rights partner for this series. Additionally, enthusiasts will have the opportunity to engage with innovative fan activations and experiences, thanks to the strategic alignment between Stake and Street League Skateboarding.
