Global partnership formed between Stake and Street League Skateboarding on a worldwide scale
In an exciting turn of events, Street League Skateboarding (SLS) and online gaming powerhouse Stake have joined forces in a global partnership that spans the entire 2025 SLS Championship Tour season. The partnership kicks off with the SLS Miami event and concludes with the Super Crown in São Paulo in December.
Akhil Sarin, Chief Marketing Officer of Stake, expressed his enthusiasm for the partnership, stating that skateboarding aligns perfectly with the fashion, music, culture, and raw energy that Stake enjoys, making SLS an ideal partner. Frank Lamicella, CEO of Thrill Sports, echoed this sentiment, announcing the excitement of welcoming Stake to the SLS family.
The collaboration promises to deliver innovative activation elements and experiences for both brands and fans across the global tour. Stake's brand will be prominently featured across live events, with branding on key skate course features and in broadcast segments at major skateboarding competitions worldwide.
Fans can expect to see the Stake brand integrated into SLS social content, including the "What’s at Stake" event preview and a new creative take called Game of S.T.A.K.E., which is a head-to-head battle between SLS pros inspired by the classic Game of Skate.
Moreover, Stake will serve as the presenting rights partner for the annual Trick of the Year contest, allowing skaters worldwide to submit their tricks for the prestigious award, which will be announced in December. The Trick of the Year award winners will undoubtedly showcase the most innovative and impressive skateboarding tricks of the year.
This partnership underscores the shared interests in fashion, music, culture, and raw energy between the two organisations, aiming to deliver an unforgettable experience for skateboarding enthusiasts and Stake fans alike. The 2025 SLS Championship Tour is set to be an exciting season, with Stake's presence adding a new layer of excitement to the world of skateboarding.
- The collaboration between Street League Skateboarding (SLS) and Stake promises to bring innovative activation elements and experiences to the global tour, with skateboarding fans anticipating the integration of Stake's brand into SLS social content and events.
- As the presenting rights partner for the annual Trick of the Year contest, Stake will provide a platform for skaters worldwide to submit their tricks for the prestigious award, showcasing the most innovative and impressive skateboarding tricks of the year.
