Global partnership forged between Stake and Street League Skateboarding on a global scale
In an exciting development for the world of skateboarding, online gaming powerhouse Stake and Street League Skateboarding (SLS) have joined forces for the upcoming 2025 SLS Championship Tour season. The partnership, announced by Frank Lamicella, CEO of Thrill Sports, will see Stake serve as the presenting rights partner, prominently integrated into live events, digital content, and unique fan experiences[1][2][3].
A Symphony of Sport, Culture, and Gaming
The partnership between SLS and Stake is a harmonious blend of online gaming elements, street skateboarding culture, and innovative fan engagement strategies. Stake's strong branding will be on display at key skate course features and broadcast segments across major events such as SLS Miami, the SLS Takeover in Santa Monica, and culminating with the Super Crown in São Paulo[1][2][3].
The collaboration emphasises the cultural elements of skateboarding, which encompass fashion, music, and raw energy. This alignment with the multifaceted culture of skateboarding reflects Stake's affinity for street culture and cutting-edge entertainment[1][2][3].
Interactive Gaming and Content Integration
Stake is incorporated into unique SLS social content, including the “What’s at Stake” event previews and the all-new Game of S.T.A.K.E., a creative, digitally enhanced twist on the classic Game of Skate. This head-to-head competition between SLS pros blends the excitement of skateboarding with interactive gaming elements, enhancing fan engagement[1][2][3].
Trick of the Year Contest
Skaters worldwide can submit their tricks for the Trick of the Year contest, with winners to be announced in December. This activation engages both the skateboarding community and Stake’s gaming audience[1][2][3].
Akhil Sarin, CMO of Stake, stated that skateboarding aligns with Stake's interests in fashion, music, culture, and raw energy[1][2][3].
Global Tour and Innovative Experiences
The 2025 SLS Championship Tour will travel the world, with this new partnership delivering innovative activation elements and experiences. The partnership is considered excellent for Stake's brand, as it allows the company to tap into the vibrant and passionate skateboarding community[1][2][3].
The partnership will run throughout the SLS Championship Tour season, culminating with the Super Crown in São Paulo in December. With this collaboration, fans can expect to see the Stake brand integrated into unique SLS social content, making for an exciting and engaging season ahead[1][2][3].
[1] Street League Skateboarding Press Release [2] Stake Press Release [3] SLS x Stake Partnership Announcement on SLS Social Media Channels
- The collaboration between Stake and Street League Skateboarding (SLS) for the 2025 SLS Championship Tour season extends beyond traditional sports, incorporating online gaming elements to create an interactive skateboarding experience.
- The partnership between SLS and Stake bridges the gap between street skateboarding culture, online gaming, and innovative fan experiences, offering a symphony of sport, culture, and gaming to enthusiasts worldwide.
