Global partnership established between Stake and Street League Skateboarding
Street League Skateboarding (SLS) and online gaming platform Stake have announced a wide-ranging collaboration for the entire 2025 SLS Championship Tour season. This partnership makes Stake the presenting rights partner for key live events, including the SLS Miami, the inaugural SLS Takeover in Santa Monica, and the climactic Super Crown event in São Paulo.
Integrated Partnership Across Live Events, Broadcast, and Digital Content
The partnership will see Stake's brand prominently displayed at live events, with branding on key skate course features and broadcast segments at major skateboarding competitions worldwide. Stake will also be integrated into unique SLS social media content, such as the "What’s at Stake" event preview and the new Game of S.T.A.K.E., a creative twist on the classic Game of Skate featuring head-to-head battles between professional skateboarders.
In addition, Stake will serve as the presenting rights partner for the annual Trick of the Year contest, inviting skaters globally to submit their best tricks for an award announced in December.
A Culturally Aligned Partnership
SLS CEO Frank Lamicella and Stake CMO Akhil Sarin emphasize that the partnership aligns culturally, blending skateboarding’s fashion, music, and culture with Stake’s gaming entertainment platform to deliver innovative fan experiences throughout the tour season.
In summary, this partnership is a strategic sponsorship and branding alliance, deeply integrated into live event experience, broadcast, digital content, and the prestigious Trick of the Year contest, reinforcing a shared connection with skate culture and entertainment.
So, get ready, skateboarding fans! The 2025 SLS Championship Tour is going to be an exciting ride with Stake on board. Stay tuned for more updates on the Game of S.T.A.K.E., the Trick of the Year contest, and all the thrilling action from the tour.
- The collaboration between Street League Skateboarding (SLS) and Stake will extend beyond live events, as they will also integrate Stake into unique SLS social media content such as the "What’s at Stake" event preview and the new Game of S.T.A.K.E., a creative take on the classic Game of Skate, featuring head-to-head battles between professional skateboarders.
- Embracing a shared connection with skate culture and entertainment, the partnership between SLS CEO Frank Lamicella and Stake CMO Akhil Sarin promises a culturally aligned union, blending skateboarding’s fashion, music, and culture with Stake’s gaming entertainment platform to deliver innovative fan experiences throughout the tour season.
