Global Partnership Elevated: Emirates and Real Madrid Channel Audacity in a Fresh, International Marketing Effort
Unleashing Excellence: Emirates and Real Madrid Unite for a Nations-Shaking Campaign
In a jaw-dropping union of titans, Emirates and Real Madrid have teamed up once more, emboldening fans worldwide to reach for the stars. centered around the idea of exceptionalism, this triumphant movement promotes the spirit of upward mobility, whether you're touring the globe or fighting hard on the football field.
Starring Real Madrid heavyweights Kylian Mbappé, Jude Bellingham, and Brahim Díaz alongside Emirates' sensational cabin crew, this powerful campaign invites enthusiasts to embrace the power of sports and travel, weaving together the common threads of excellence, passion, and ambition.
The heart of this message resonates with a powerful shared mission: "exceptionalism is not a destination, it's a perpetual journey," honoring the remarkable commonalities between professional football and exquisite travel. This theme unfolds fluidly throughout the ad, transitioning between fast-paced football training sequences and luxurious travel moments aboard Emirates, drawing parallels between the commitment, precision, and focus sustaining both experiences.
Travel with Emirates offers a ticket to extraordinary travel experiences, including unparalleled service, ultimate comfort, and cutting-edge innovation while passing through Dubai and more than 140 destinations. Merged with Real Madrid, a football powerhouse synonymous with greatness and an illustrious legacy, Emirates is elevating the bar and redefining what exceptionalism truly signifies.
This groundbreaking campaign is available across Emirates and Real Madrid's digital platforms, reaching a global audience through Facebook, Instagram, X (formerly Twitter), and YouTube. Forged in 2011, the relationship between Emirates and Real Madrid has expanded into one of the most revered and durable partnerships in the international sporting arena. Emirates took on the role of the club's shirt sponsor in 2013, and the alliance will persist as the Official Main Sponsor until 2026 - making it the longest jersey sponsorship in La Liga's storied history.
In 2025, Emirates also debuted a Real Madrid-themed makeover for one of its Boeing 777 aircraft. Showcasing prominent Real Madrid players such as Kylian Mbappé, Vinícius Júnior, Luka Modrić, Jude Bellingham, Lucas Vázquez, and Federico Valverde, this distinctive design is a testament to the alliance's ongoing homage to their union and global influence.
The Emirates-Real Madrid alliance continues to set blistering standards of excellence in both industries, sparking inspiration in football fanatics and globe-trotters alike to subscribe to a lifestyle that champions choosing the very best in every facet of life. Whether you're marching onto a football pitch or boarding a plane, the message stays unchanged: exceptionalism is a choice, and it starts by dazzling them with your presence.
[Note: This partnership began in 2011, with Emirates officially serving as the club's shirt sponsor in 2013, and is set to continue until 2026, which makes it the longest-running jersey sponsorship in La Liga's history. Emirates also unveiled a Real Madrid-themed livery earlier in 2025, featuring Real Madrid players and illustrating the partnership's longevity and global reach.]
- The Emirates-Real Madrid partnership invites fans to embrace the power of sports and traveling, as both are part of an ongoing journey towards excellence.
- In the ad, fast-paced football training sequences and luxurious travel moments aboard Emirates highlight the commonalities between professional sports and travel, emphasizing the importance of commitment, precision, and focus.
- This powerful campaign promotes the idea that exceptionalism is not just about reaching destinations, but about embracing the journey and striving for upward mobility, whether in sports or travel.
- Fans can engage with the campaign across Emirates and Real Madrid's social media platforms, including Facebook, Instagram, X (formerly Twitter), and YouTube.
- The relationship between Emirates and Real Madrid, which began in 2011, has grown into one of the most prestigious partnerships in the international sporting arena, with Emirates serving as the club's shirt sponsor since 2013 and continuing as the Official Main Sponsor until 2026 in the longest jersey sponsorship in La Liga's history.
