Global Markets Stage of the SBC Summit is set to conclude, with a primary focus on the economic landscape of North America.
The final day of the SBC Summit 2025, taking place on September 18 at the Feira Internacional de Lisboa, will focus on the North American sports betting and iGaming market. This region, valued at $23.44 billion, is one of the industry's most commercially significant and complex.
The Global Markets Stage will be the main focus of the last day, with discussions centering on the challenges and opportunities posed by fierce competition, patchwork regulation, and high entry costs in the US and Canadian markets. A hot topic on this final day is the rise of alternative betting formats, such as sweepstakes casinos, Daily Fantasy Sports, and peer-to-peer betting.
Industry leaders—including operators, regulators, affiliates, and suppliers—will debate whether these alternative forms of betting offer genuine long-term potential or if they are likely to be curtailed by future regulations. Rasmus Sojmark, Founder and CEO of SBC, highlights that as regulatory progress in key North American states slows, these alternative betting models are becoming crucial for newcomers to maintain momentum and explore fresh opportunities within this maturing yet important market.
Other panels include "Social Side of Betting - Peer-to-Peer, Gamification & Community" and "Tribal Gaming: Blurred Lines or Commercial Collaboration?". The discussions on the Global Markets Stage will address hot industry topics such as the rise of social gambling, alternative forms of betting, and sweepstakes.
The Global Markets: North America segment will include panels and speakers addressing pressing industry-related topics. Notable figures include Brian Goodman, CEO of Golden Matrix Group, Karolina Moscicka, COO of BugsyEmpire, Alexandre Tomic, CEO of Alea, and Jessica Welman, Editor of SBC Americas who will moderate the panel.
The SBC Summit is scheduled to conclude on Thursday, August 18. The event will cover market-focused content for three days, including Western Europe, Latin America, and Brazil, wrapping up with the Global Markets: North America segment.
In summary, the final day of the SBC Summit 2025 emphasizes a detailed look at North America’s regulated and competitive sports betting and iGaming ecosystem, exploration of alternative betting models, regulatory challenges, and insightful dialogues aimed at understanding how market entrants can innovate amidst slowing regulatory changes.
Sports betting and gambling are at the heart of several discussions on the final day of the SBC Summit 2025, particularly with regards to alternative betting formats like Daily Fantasy Sports and peer-to-peer betting within the North American market. The rise of these alternatives forms of betting is a hot topic, with industry leaders debating their potential long-term viability and possible regulation impacts.
