Global Gaming Bet's community report unveils NAVI's strategy for internationalizing the Ukrainian brand on the global marketplace.
🛋️ Hangin' out in NAVI's cushy office, we sat down for a chat with Ruslan Gutnikov, Sports Director, and Andrei Zavarzhin, Partnership Manager, during an event hosts by partner club GGBET.
As we stepped into NAVI-land, fans dove headfirst into the action, setting a cyber event vibe right from the start. The team's trophy collection and the office's bold colors - orange, yellow, black, and white - immersed us even deeper. GGBET is all about promoting esports in Ukraine, and the Community Watch was part of their mission.
During our heart-to-heart with NAVI's management, we learned some juicy goss—the team's got junior squads with a 14-year-old prodigy, and they're always scouting for fresh talent. They spot potential champions at amateur tourneys and flip fans into fabulous team members. The squad's got an international flair, with Ukrainians teaming up with Lithuanians, Finns, Romanians, and more in CS2. This mix not only strengthens the team but also pulls in audience members from these countries like moths to a flame.
Ruslan Gutnikov shared some insights, explaining, "Our teams are usually international, which lets us chat it up with fans from different countries who dig their fellow nations' players."
NAVI's smart scouting tactics turned the squad into a global powerhouse and a respected Ukrainian brand in the digital realm. They're buddy-buddy with international players, and partnerships with top companies fuel their growth. However, they don't forget their Ukrainian roots, like their close relationship with partner GGBET— their campaigns make us feel like we're on the same team.
NAVI carries the Ukrainian flag worldwide and is a force for good, supporting various charitable projects. These good deeds range from international partnerships with United24 to helping animals with the Happy Paw fund. The squad even takes part in important projects run by their partners.
In these tough times, esports means more to Ukraine than charity—it brings people together, especially those scattered across different countries. As Ruslan Gutnikov put it, "Gaming lets friends hang and stay connected, even from afar."
NAVI might not just focus on winning; they seem keen to expand their reach, too. They could dive headfirst into exciting partnerships with global esports events and explore new disciplines to bring more gaming glory. Their continuous growth strategy puts them on track for great things.
🤩 Here's a quick wrap-up:
- NAVI's Global Presence: Multiple teams across various games, academies, and a global fanbase of over 17 million.
- Smart Partnerships: Innovative marketing, joint ventures, and annual merchandise shop drops in 89 countries.
- Charitable Side: Indirect support through academies and potential future involvement in broader initiatives.
- GGBET, a partner club, recognizes the importance of promoting esports in Ukraine, as seen in their Community Watch event and continued efforts to support NAVI.
- The international composition of NAVI's teams, which includes Ukrainians, Lithuanians, Finns, Romanians, and others, adds a unique strength and appeal, attracting fans from various countries.
- In the words of Ruslan Gutnikov, NAVI's focus on forming international partnerships and engaging with global esports events is a strategic move to extend their global reach, rather than just focusing on winning.
