Supermodel surprises with new beauty deal - Gisele Bündchen champions sustainability as Garnier's new global ambassador
Gisele Bündchen has signed on as the new global brand ambassador for Garnier's haircare range. The partnership goes beyond typical advertising, reflecting her long-standing commitment to sustainability and natural beauty. She will lead the campaign for Garnier's latest Fructis Diamond Sleek care line, which aligns with her personal values and lifestyle.
Bündchen's career has shifted from fashion icon to a vocal advocate for environmental causes. She actively supports reforestation projects and promotes eco-conscious living through the three R's: reduce, reuse, and recycle. Her family follows the same principles, embedding sustainability into their daily routines.
Garnier's collaboration with Bündchen extends to their 'Collective for the Planet' initiative, which pushes for greener beauty solutions. The brand's eco-friendly focus matches her own philosophy—one that prioritises simplicity and inner balance. She has repeatedly stated that true beauty comes from harmony within, not just outward appearance.
Her approach to self-care is equally straightforward. Bündchen credits basic habits like drinking water, meditating, and always removing makeup before sleep as the foundation of her routine. This 'less is more' mindset also shapes her work with Marc O'Polo, where she recently fronted their Spring/Summer 2026 campaign, highlighting sustainable style and quality.
The partnership with Garnier marks another step in Bündchen's mission to merge beauty with environmental responsibility. By representing the Fructis Diamond Sleek line, she reinforces the message that personal care and sustainability can go hand in hand. The campaign will roll out globally, featuring her as the face of Garnier's eco-conscious haircare range.
