Tuning Trend at Essen Motor Show: The Rise of Female Enthusiasts
The tuning scene at Essen Motor Show is buzzing with energy, and one of the most significant trends that have caught our attention is the increasing presence of women in the world of car customization. Sven Schulz, the organizer of "'tuningXperience' at the trade fair," confirms this trend, stating that ten years ago, women in the tuning community were the exception, with a mere seven percent participation. However, this figure has doubled, and women are now playing a substantial role in the scene.
What Attracts Women to Tuning?
Anne Samanta Schubert, a 28-year-old tuner from Pirna, with six tuned cars, mainly BMWs, and her own Instagram channel dedicated to the subject, is one of the many women embracing this trend. She explained her fascination with tuning, saying, "I'm a tinkerer, and I love trying out different things. I'm always amazed when I see my first small successes and then when I've eventually brought my vision to life."
Do Women Approach Tuning Differently Than Men?
Tuning expert Sven Schulze opined that women tend to have a soft spot for bright colors like red, pink, or pastels, and they are bold in their paintwork. Furthermore, they have a sharp eye for detail, ensuring everything is clean and meticulously finished, and they place a significant emphasis on interior design.
How are Female Tuners Received in the Scene?
Schulze stated that female tuners work relentlessly and set trends themselves, and their level of expertise is indistinguishable from their male counterparts.
Why is the Tuning Scene Appealing to Women?
Several factors contribute to the increasing interest of women in car tuning, such as:
- Advances in Technology: Modern vehicles are equipped with advanced technology, which makes car tuning more appealing to tech-savvy individuals, including women.
- Changing Perceptions: Campaigns like "Driven Women" aim to challenge the perception that car ownership and tuning are male-dominated activities, encouraging more women to participate.
- Educational and Training Opportunities: Accessible training programs and certifications can make auto repair and tuning careers more appealing to women.
- Growing Interest in STEM Fields: The increasing interest in STEM fields among young women can contribute to their participation in car tuning.
- Role Models and Mentorship: The presence of female role models and mentors in the automotive industry can inspire and encourage more women to pursue careers in car tuning.
These factors collectively make car tuning a more inclusive and diverse field.
Upcoming Events and News
Whether you're a car enthusiast living in the Ruhr area or an auto tuner from Düsseldorf, there are numerous resources to keep you updated on the latest news and events related to car tuning. Check out the "ruhr area regional news" for upcoming events like the Essen Motor Show, where you can witness car tuning at its best. And don't forget to follow "car news" coverage for regular updates on tuned cars and events.
Resources:
- [3] Various sources from
*The Essen Motor Show is a popular event for car enthusiasts, offering a glimpse of the latest trends in the world of tuning. This year, the festival returns with a range of exciting activities, including both static and dynamic displays, live music, and workshops for enthusiasts and professionals alike. *
*For the latest news and updates on the Essen Motor Show, as well as other automotive events, be sure to check out various automotive news sources, such as "Bild" and "Auto Bild." These outlets consistently cover the industry's latest developments and offer insights into the world of tuning, so you can stay informed and engaged with the community. *
The Essen Motor Show is more than just a festival for car enthusiasts. It's a platform for showcasing the craftsmanship, ingenuity, and passion that drives the tuning world. Whether you're a seasoned expert or a curious newcomer, the Essen Motor Show is an unmissable event that promises to inspire and entertain.
The Essen Motor Show opens on Saturday and Sunday from 9 am to 6 pm, and on Friday from 10 am to 6 pm. Tickets are available online at . A regular day ticket costs 20 euros (reduced 16 euros).
