Meet Ed Enninful, a trailblazer in the realms of fashion, music, and Hollywood, set to infuse his unique style into British Vogue as its new mastermind. Kicking off his journey at 19, making history as the youngest fashion director at i-D Magazine, Enninful entered the fashion world with a bang.
In October 2021, this trailblazer was honored with an OBE (The Most Excellent Order of the British Empire) for his invaluable contributions to the world of fashion. His impressive resume includes stints at both American and Italian Vogue, crowned by his appointment as the fashion and creative director of W Magazine in 2011.
On August 1, 2022, Enninful will take the helm, succeeding departing editor Alexandra Shulman, who has graced the publication with her presence for 25 years. This appointment serves as a salute to Enninful's immense impact on molding contemporary culture.
Bringing his ardor for inclusivity and innovation, Ed Enninful will revitalize British Vogue, offering readers a rejuvenated perspective. His captivating career trajectory is a testament to his passion and talent in the fashion and media industries.
Enninful's journey began as a teenager, both modeling and styling, where he caught the keen eye of celebrated photographer Nick Knight. After his modeling days, Enninful moved to styling, collaborating with top designers and photographers. His breakthrough came with his tenure as the creative director of W magazine in 2011, where he played a pivotal role in shaping the magazine's editorial direction.
Edward Enninful made history in 2017 when he assumed the position of editor-in-chief at British Vogue, becoming the first individual from a Black background to hold this prestigious position. His tenure saw a marked shift towards greater representation, featuring diverse models and amplifying unheard voices in the fashion industry.
Following his departure from British Vogue, Enninful took on the role of global creative and cultural advisor for Vogue before co-founding EE72, a cutting-edge media and entertainment company, along with his sister Akua Enninful, in 2025. EE72 was established to push boundaries beyond traditional narratives, emphasizing diverse storytelling and immersive experiences.
In his role as EE72's Chief Creative Officer, Enninful continues to champion creative innovation, ensuring that the company's content and projects remain committed to diversity and boundary-pushing storytelling. EE72's mission is anchored in empathy and innovation, fostering meaningful connections across cultures while advocating for diverse voices that disrupt traditional narratives.
Enninful's career has left an indelible mark on fashion and media industries by championing diversity and innovation. His impact as the first Black editor-in-chief of British Vogue helped to foster diverse representation in the industry, broadening the definition of beauty and fashion. By launching EE72, he continues to drive cultural relevance, inspiring widespread appreciation for diverse voices and boundary-pushing creativity.
Furthermore, his leadership and dedication to authentic storytelling have served as a beacon, inspiring future generations of creatives from underrepresented backgrounds to pursue careers in the fashion and media industries. Ed Enninful has undoubtedly left an indelible mark on the fashion world.
