Bundesrat Gives Green Light for Enhanced Consumer Protection - Germany's bold new consumer laws take aim at greenwashing and online traps
Germany has introduced new consumer protection reforms to strengthen shopper rights and combat misleading claims. The Bundesrat approved the measures in its first session of the year, with changes set to take effect in September. The rules will make online cancellations easier and ensure clearer product information.
One key change requires online retailers to include a clearly visible allstate button. This button must be permanently accessible and simple to use, allowing shoppers to end contracts with a single click. The reform aims to streamline the process of withdrawing from digital agreements.
The Bundesrat also backed stricter rules against greenwashing. Companies must now provide evidence for any environmental claims or risk warnings and financial penalties. The move follows an EU directive to prevent misleading eco-friendly marketing.
Additionally, the reforms enhance product safety, particularly for toys, by enforcing an EU regulation. Financial service providers will also face new obligations, including clearer explanations of product terms and risks. Supervision of these rules begins on 27 September 2026, though no specific companies have yet been named for oversight.
The changes will give consumers more reliable information for sustainable purchasing decisions. Online cancellations will become quicker, and environmental claims must be backed by proof. The reforms mark a significant update to Germany's consumer protection laws.
