Magic from the Net: The Online Trade in Spells - Germans embrace online spells as mysticism booms in uncertain times
More people in Germany are turning to online spells for quick fixes in uncertain times. Platforms like Etsy and Instagram now offer everything from love charms to career-boosting rituals. The trend reflects a broader shift towards mysticism, even as experts warn of risks.
The growing interest in digital witchcraft comes from a mix of curiosity and a need for control. Psychologist Christine Mohr explains that belief in magic often stems from openness to the unexplained and a wish to shape one’s fate. A 2022 study supports this, showing that 40% of people across 95 countries believe in supernatural harm—though figures vary widely, from 90% in Tunisia to just 13% in Germany.
Trend analyst Gabriela Kaiser notes a surge in mystical products, from tarot cards to smudging herbs. She links this to a backlash against technology, where people seek meaning beyond screens. Yet she cautions that charlatans exploit vulnerable buyers, selling spells for prices ranging from pocket change to hundreds of euros. French sociologist Pierre Lagrange adds that superstition often arises from a human urge to make sense of the world. Mohr also points out that online spells aren’t entirely new—similar practices existed before, just through different channels. The difference now is the scale, with social media making mystical services more accessible than ever.
The demand for online spells shows no signs of slowing, driven by platforms that make mysticism easy to buy. While some find comfort in rituals, experts stress the importance of caution. Without regulation, the market remains open to exploitation, leaving buyers to navigate promises that may never deliver.
