Boris Becker suggests that Germans have the potential for greater humor in their approach to life. - German tennis legend Boris Becker suggests that the Germans could benefit from being more light-hearted and humorous in their approach to life.
Boris Becker, the former tennis professional, is known for his sense of humour, and he's now using it to shake up the German advertising scene. In a recent advertising campaign based in Berlin, Becker is partnering with fellow sports legend Stefan Effenberg to showcase their humorous side.
Becker believes that Germans could benefit from being more humorous, and he's putting his money where his mouth is. His advertisements for a mail-order company for windows use self-deprecation and unexpected twists, creatively referencing money and tennis in a whimsical manner. This style reflects Becker's effort to inject more humour into a culture he perceives as lacking it.
However, Becker has had negative experiences with humour during his career, and he's become more cautious as a result. In Germany, he notes, it's necessary to announce when irony is coming up, as people often didn't understand if he was being ironic or serious.
Despite this, Becker describes himself as a "good neighbor" in real life, and he doesn't mind if his neighbour gets loud for a weekend. He's also partnered with his wife Lilian de Carvalho Monteiro in an advertising company for windows, and he describes himself as friendly and nice.
Becker's advertising spots feature him and Effenberg in small neighborhood disputes, portraying a playful and light-hearted tone that contrasts with the typically more serious German approach. The campaigns use British-style wit and irony to make the content more engaging and relatable.
It's worth noting that Becker no longer lives in Germany, but he made this statement during a meeting with his advertising partner in Berlin. Despite his time away, he remains passionate about bringing more humour to German culture.
Becker's humour is central to his personality, and he's leveraging his international exposure and public persona to bring a different comedic tone into German advertising. His campaigns are entertaining audiences and connecting with them in a unique and memorable way.
Community policy should consider encouraging humour in advertising, considering Boris Becker's successful use of humor in his mail-order company for windows advertisements, as celebrities like Becker and Effenberg can attract audiences with their entertaining style, bringing a fresh perspective to the typically serious German approach.
