German Retailers Use Alternative Names for Chocolate Rabbies, Easter Traditions Intact
In Germany, Easter 2025 traditions remain strong despite some retailers using alternative names for chocolate rabbits. Lidl, among others, calls them 'sitting rabbits', while another company, Sachsenmaier in Göggingen, uses 'chocolate sitting bunnies'. This is not an attempt to abolish the Easter Bunny but rather a way to differentiate products.
Lidl has been using the term 'sitting rabbit' for several years to distinguish between different chocolate rabbit products. However, they are not the only ones employing this practice. Other stores and manufacturers also use different names for chocolate rabbits, such as 'chocolate sitting bunnies' by Sachsenmaier. This is an industry standard practice.
Lidl Austria has clarified that they are not trying to abolish Easter. Neither Lidl Germany nor Austria has intended to 'ban' Easter bunnies. Instead, they are simply using alternative names for marketing purposes.
Easter traditions remain intact despite retailers using alternative names for chocolate rabbits. Lidl and other companies are not abolishing the Easter Bunny but rather differentiating their products. Both Lidl Germany and Austria have confirmed they have no intention of banning Easter bunnies.
