Condor Airlines Reinvents its Image with Vacation-Themed Candy Stripes
Picture a vibrant A380 resembling a colorful sea turtle or a Boeing 787-9 Dreamliner decorated with native art - they're not your average planes. Now, throw in the German Condor Airlines' new aircraft design, complete with candy-colored stripes inspired by beach paraphernalia, and you've got something truly unique!
Condor Airlines is the latest addition to this aviation makeover, changing up its plain fleet with a stylish yet simple design. According to the airline, the planes will soon don bright, bold candy stripes, reminiscent of sun umbrellas, towels, and beach chairs [1].
Condor had previously been a subsidiary of the bankrupt British travel corporation, Thomas Cook. Now, as an independent entity, it's time for this vacation airline to shine. The lively stripes were devised by the Berlin-based creative agency, Vision Alphabet, to stir nostalgia and excitement for upcoming adventures [1].
Condor offers five color choices for the stripes: the blue stripe signifying the sea, the yellow stripe representing the sun, red for passion, green for the island, and the beige-gold stripe symbolizing the beach - a sweet reminder of sunbathing escapades [1].
Moreover, the stripes symbolize the diverse passengers, crew, and numerous ways to discover the world with Condor. The airline adds, "This variety embraces the spirit of our company and is an ode to the enchantment of vacation and travel" [1].
"These stripes are our new trademark," Ralf Teckentrup, CEO of Condor, declared in a statement. The change goes beyond the exterior of their planes, as Condor social media accounts now feature stripes, and materials such as boarding passes and overhead compartment bins have also been redesigned [1]. The crew uniforms are set to display the new design, and additional details and images will soon follow [1].
The first striped aircraft, adorned in yellow stripes, took off on April 5, 2023, at 12 p.m. from Frankfurt, Germany, bound for Lanzarote, one of the Canary Islands in Spain [1]. Out of Condor's over 50 aircraft fleet, most planes are scheduled to be repainted by 2024 [1]. Six 'Striped Vulture' planes will likely continue operations during summer, flying to destinations like the Canary Islands, Greece, and Egypt [1].
Top image courtesy of Condor with permission.
More to Explore:
Insight #1: Condor's rebranding strategy reflects a shift from a conventional leisure airline to a one-of-a-kind vacation brand, embodying the essence of vacation and travel.
Referenced Sources:
[1] Hero, T., & Kürtzer, T. (2023). Neue Stripes für Condor Flugzeug [Case Study in German]. .
