Genius Sports secures continual agreement for competitive gaming involvement with SIS
In a significant move for the competitive gaming industry, Sports Information Services (SIS) and Genius Sports have agreed to a distribution deal. This partnership facilitates the integration and distribution of official esports data and competitive gaming content to sportsbooks and betting operators.
The deal enables sportsbooks to access official data feeds and betting content for competitive gaming. This ensures integrity, accurate odds-making, and a more dynamic betting experience for users interested in esports. The partnership reflects a broader industry trend where data companies like SIS and Genius Sports collaborate to monetize esports content through betting, increasing esports’ commercial footprint and professionalizing its competitive ecosystem.
Genius Sports, a global leader in official sports data and technology, affirms its commitment to giving sportsbook partners a wide range of content. They will now have access to SIS' Competitive Gaming, esoccer, and ebasketball products. These products have a proven track record of adding significant value to the bottom line of operators. SIS Competitive Gaming, produced in-house, stands out from the competition in terms of quality and integrity. The content features regular short-form contests between skilled gamers.
For SIS, this deal is significant as it expands distribution across regulated markets worldwide. Matt Stephenson, Global Partnership Director at Genius Sports, has commented on the deal, expressing his excitement about the collaboration. Andy Kelly, Head of Commercial Partnerships at SIS, has also commented, highlighting the superior margins SIS Competitive Gaming delivers to operators.
The deal brings important infrastructure, data reliability, and market offerings that support the growth and legitimacy of esports betting as a significant segment of the sports betting industry. Genius Sports' customers can expect a product that stands out, thanks to the addition of SIS' Competitive Gaming content. This content covers sports simulation products esoccer and ebasketball, and includes over 150,000 annual live events. Genius Sports will make the full Competitive Gaming library available to its sportsbook network, significantly boosting their breadth of offering.
This latest significant distribution deal for SIS enhances its reputation as an essential partner in the industry. The agreement between SIS and Genius Sports is aligned with their respective established relationships, marking a milestone in the esports betting industry.
Sportsbooks can now access official data feeds and betting content for competitive gaming thanks to the partnership between Sports Information Services (SIS) and Genius Sports. This content includes SIS' Competitive Gaming, esoccer, and ebasketball products, which have been proven to add significant value to operators' bottom lines.
The deal between SIS and Genius Sports reflects a broader industry trend of data companies collaborating to monetize esports content through betting, increasing esports’ commercial footprint and professionalizing its competitive ecosystem.
