Genius Sports Secures 24/7 Esports Partnership with SIS for Competitive Gaming
In a groundbreaking move, Sports Information Services (SIS) and Genius Sports have sealed a distribution deal that promises to reshape the competitive gaming industry. This partnership positions Genius Sports as the exclusive holder of official betting data rights across major sports leagues, leveraging their advanced AI-powered GeniusIQ platform to enhance data capture, distribution, and fan engagement for regulated sportsbooks worldwide.
Genius Sports, a global leader in official sports data and technology, is set to offer its customers access to SIS' Competitive Gaming, esoccer, and ebasketball products. The content, produced entirely in-house and with integrity at its core, will be made available to Genius Sports' extensive sportsbook network.
The deal is significant for SIS, as they continue to expand their distribution across regulated markets worldwide. With over 150,000 annual live events in their Competitive Gaming library, SIS' content covers both esoccer and ebasketball, featuring regular short-form contests between skilled gamers.
For Genius Sports, this partnership represents a major evolution in the commercialization and technological infrastructure supporting sports data. Genius Sports' exclusive rights to capture and distribute official betting data from thousands of matches across multiple leagues (over 8,000 matches in 46 competitions) establish them as a dominant data provider to the global sports betting market.
The deployment of the GeniusIQ platform employs AI and advanced tracking technology to enhance performance analysis, officiating accuracy, and fan engagement. This scalable technology, likely adaptable to competitive gaming, which increasingly integrates betting and fan interactivity, demonstrates Genius Sports' commitment to innovation.
Such partnerships facilitate regulated sportsbooks gaining secure, official data streams, critical for integrity and trust in betting markets associated with competitive gaming and esports. The deal helps create new commercial and business opportunities by enabling collective data rights management and innovative technology deployment, potentially serving as a model for esports organizations seeking to monetize their data and integrate AI-driven analytics.
Matt Stephenson, Global Partnership Director at Genius Sports, affirmed that adding SIS' Competitive Gaming content to their offering reinforces their commitment to providing a wide range of content to sportsbook partners. Andy Kelly, Head of Commercial Partnerships at SIS, stated that Genius Sports is a world-leading provider to the sports betting industry.
The deal, perfectly aligned with their respective established relationships, will significantly boost the Genius Sports breadth of offering. The distribution deal will supply SIS' Competitive Gaming product to Genius Sports, a move expected to provide Genius Sports customers with a product that stands out from the competition in terms of quality and integrity.
This strategic alliance routes competitive gaming’s data through a sophisticated, AI-powered ecosystem that fuels betting markets, improves player and fan experiences, and advances the commercial viability of competitive gaming through trusted, official data distribution. This marks a significant step in how esports and traditional sports data markets converge under technology-enabled commercial frameworks.
[1] Genius Sports secures exclusive betting data rights for European football leagues [2] Genius Sports signs deal with NBA for official betting data rights [4] Genius Sports partners with LaLiga for official betting data rights
- Genius Sports, as the exclusive holder of official betting data rights across major sports leagues, is expanding its sportsbook offerings to include SIS' Competitive Gaming, esoccer, and ebasketball products.
- With this deal, Genius Sports customers will gain access to SIS' library of over 150,000 live esoccer and ebasketball events, providing quality and integrity in sports betting.
