The Genesis G90 - A Luxury Behemoth Outshining Bentleys, with Eyes on Rolls-Royce
In the realm of luxury automobiles, the Hyundai Group might not be the first name that comes to mind. However, with the entry of the Genesis G90 into the German luxury car scene, they're here to challenge the status quo. And how! At 5.47 meters, the G90 dwarfs all Bentley models, even giving Rolls-Royce a run for its money.
Price-Length Ratio: The New Benchmark
If we're playing the price-performance ratio game, perhaps it's time to introduce the price-length ratio instead. For 125,000 euros, the G90 offers you 5.47 meters of unparalleled luxury. Mercedes, with its saloons of an equivalent size, would need shell out at least 182,000 euros. For a Rolls-Royce Ghost, a longer variant at 5.55 meters, the price tag climbs up to a hefty 300,000 euros.
The Long and Short of It
The extended wheelbase of the G90's version is immediately evident. At 3.37 meters, this sedan is stretched to its limits, delivering an unmatched travel comfort. To support this claim, Genesis went the extra mile by sending a fleet of vehicles to the airport to shuttle journalists. They were instructed to sit in the back first, their steering duties would follow later.
Backseat Luxury: The Golden Age of Car Travel
The space in the back of the G90 long-wheelbase version is a treat. It's so spacious that one can even convert the seat into a recliner. The seat itself is upholstered with supple, electrically adjustable leather fauteuils, with the added luxury of a massaging feature and two touchscreens for total entertainment. Don't forget the electric blinds for the side windows!
A Shift in Gears: From V8 to Electric Compressor
Hyundai Group has prior experience in the luxury car domain, even sponsoring the World Cup back in 2006. They imported Hyundai Centennials at the time, but the brand didn’t launch its luxury lineage until later. Where the eight-cylinder engine ruled the roost, the Genesis G90 resorts to a 3.5-liter six-cylinder engine with direct injection and supercharging, capable of guzzling about 10 liters of premium gasoline per 100 kilometers.
The Korean takes the luxury battlefield
The G90 is a force to reckon with on the German roads. Its six-cylinder engine, even though it may not match BMW's flagship model in power, offers a smooth and driving experience. With 415 hp, it has more than enough horsepower to show the other luxury saloons a run for their money.
In the driver's seat: A tailored experience
Entering the chauffeur-driven limousine is a new experience in itself. The G90 interior looks extravagant, with recycled newspaper used as upcycling material for the wood inlays. Driving this top-of-the-line model feels special, the extra-long vehicle not betraying its 2.5-ton unladen weight.
A Korean luxury revolution
The Genesis G90, especially in its long-wheelbase version, is arriving with a bang. It's not just challenging the competition but is also carving a niche for itself in the super-luxurious area of Bentley, Maybach, and the like. With its impressive features and affordable pricing, this Korean beauty is set to redefine the luxury sedan market.
Standing out from the Crowd
The Genesis G90 stands out in its value proposition, offering many luxurious features that other luxury brands often charge extra for as standard. Plus, its impressive performance specifications, sleek design, and advanced safety features put it in a league of its own.
Genesis G90 at a Glance
- Price Point: Starting at 125,000 euros
- Standard Features: Nappa Leather seats, power front seats with massage function, three-zone climate control, wireless Apple CarPlay and Android Auto, and more.
- Performance Specifics: Twin-turbocharged V6 engine in the base model, and an e-Supercharged V6 mild-hybrid configuration in higher trims.
- Safety Features: Smart Cruise Control, Intelligent Speed Limit Assist, and a comprehensive suite of collision avoidance systems.
- Design: Opulent design with a long hood, sleek body, and diamond-shaped grilles.
The Genesis G90 offers a blend of luxury, performance, and value that sets it apart in the luxury sedan market. In its crusade to penetrate the German luxury car landscape, Hyundai's luxury brand Genesis introduces the G90, showcasing impressive length and value. At 5.47 meters, the G90 dwarfs all Bentley models and almost equals Rolls-Royce offerings, looking primed to enter the super-luxurious area of Bentley, Maybach, and other high-end brands.
Priced at 125,000 euros, Genesis offers a captivating price-length ratio, challenging Mercedes' luxury saloons of an equivalent size priced at a minimum of 182,000 euros. Rolls-Royce Ghost, a longer variant at 5.55 meters, costs a hefty 300,000 euros.
As the Genesis G90 enters the German market, it showcases a blend of luxury, performance, and value that sets it apart. With the 2025 model starting from $91,050, it offers a plethora of luxurious features and technologies, including features like Nappa Leather seats, power front seats with massage function, three-zone climate control, wireless Apple CarPlay, and Android Auto as standard.
Powered by a twin-turbocharged V6 engine in the base model, and an e-Supercharged V6 mild-hybrid configuration in higher trims, the G90 packs a punch. It boasts an impressive engine output with over 400 horsepower, enabling quick acceleration and athletic performance.
Excelling in both design and build quality, the Genesis G90 radiates opulence with an alluringly long hood and a sleek, low-to-the-ground stance. It is adorned with diamond-shaped signature crest grilles and crystal-clear LED headlights and comes with advanced interior amenities such as microfiber suede headliners, aluminum door sills, and a Mood Curator system for controlling ambient temperature, lighting, and fragrance.
Offering impressive safety features and performance specifications with advanced technologies, the Genesis G90 delivers a compelling luxury car package, offering value for money. With Genesis already selling eleven G90s in Germany, the Korean luxury car pleasure is set to be even more exclusive than its counterparts' brands.
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The Genesis G90 stands out in several ways:
- Affordable price: It offers a compelling luxury car package for a lower starting price of $91,050, making it competitive with luxury sedans like the 2025 Mercedes-Benz S-Class and Rolls-Royce Spectre, which have higher price tags.
- Value proposition: By including premium features like Nappa Leather seats, power front seats with massage function, three-zone climate control, wireless Apple CarPlay, and Android Auto as standard, Genesis provides customers more value for their money than most other luxury brands.
- Powerful Engine and Impressive Performance: Equipped with either a twin-turbocharged V6 engine or an e-Supercharged V6 mild-hybrid configuration, the Genesis G90 offers impressive engine output with over 400 horsepower, enabling quick acceleration and confident handling.
- Design and Build Quality: Featuring an attractive exterior design with sleek lines, a long hood, and diamond-shaped crest grilles, as well as an opulent interior crafted with high-quality materials, the Genesis G90 offers a luxurious and comfortable driving experience.
- Advanced Safety Features: The G90 comes with advanced safety features such as Smart Cruise Control, Intelligent Speed Limit Assist, Active Lane Control, and Pre-Collision Braking with Pedestrian Detection, ensuring that passengers are safe on the road.
Overall, the Genesis G90 delivers an excellent blend of luxury, performance, and value, making it a strong contender in the luxury sedan market.
