Gap introduces a new line of hats called the 'Wicked' assortment
In a fusion of fashion and film, Gap and Universal Pictures have teamed up to release a 20-piece collection inspired by the much-anticipated movie adaptation of "Wicked". The collection, which became available on Monday, features a wide array of items for both children and adults.
The collection's colour palette is central to the movie's theme, with green, pink, and black dominating the designs. These colours represent the lead characters, Elphaba and Glinda, played by Cynthia Erivo and Ariana Grande respectively.
The collection includes a variety of items such as socks, headbands, beanies, graphic tees, sweaters, and hoodies. The hoodies, in particular, have a unique twist - Gap's logo with the "A" replaced with either Elphaba's or Glinda's silhouette.
Universal Pictures has also collaborated with multiple brands on "Wicked" merchandise this year. Brands like Forever 21, H&M, Crocs, Aldo, Stanley Cup, Betty Crocker, and Mattel have all joined forces to create a range of products that cater to various tastes and preferences.
However, there are no available search results indicating that Gap Inc. collaborated with the Wicked Film production in 2024, or specifying which brands or products were offered in such a collaboration. It is worth noting that Gap did collaborate with Disney last month, launching a collection featuring Mickey Mouse and Donald Duck.
As for the pricing, the collection ranges from $12.95 for socks to $79.95 for the adult hoodie. This affordable pricing, coupled with the movie-inspired fashion trends, is likely to influence consumer buying and trends.
In February, Zac Posen was named creative director of Gap Inc., which owns its namesake brand, Old Navy, and Banana Republic. Posen's influence is evident in the creative and innovative designs of the "Wicked" collection.
In addition to the "Wicked" collection, Gap also collaborated with brands Cult Gaia, Madhappy, Dôen, and Palace this year, further expanding its reach in the fashion industry.
With the "Wicked" collection now available, fans of the musical and fashion enthusiasts alike can immerse themselves in the magical world of Oz, all while staying stylish and trendy.
