Light & Wonder and Betson Enterprises Expand Partnership into Nebraska's Skill Games Market
Gaming giant Light & Wonder makes its entrance into the Nebraska skill games market through a partnership with Betson
Light & Wonder, a leading provider of digital entertainment solutions, is set to enter Nebraska's skill games market in a strategic collaboration with Betson Enterprises. This marks Light & Wonder’s fourth market launch with Betson Enterprises, following their successful partnerships in Illinois, Pennsylvania, and Georgia.
To support this expansion, Betson Enterprises is opening a new distribution facility in La Vista, Nebraska. This facility aims to serve licensed terminal operators across the state and enhance sales, service, and data-driven support.
The initial six game titles to be launched in Nebraska include popular Light & Wonder themes such as Gold Fish Feeding Time Treasure, Bier Haus, Lock It Up – Dragon Fire, and Zeus. These games will be available on Light & Wonder's Kascada Dual Screen multi-game cabinet, which is slated to debut in Nebraska later this year.
Brian Pierce, Light & Wonder’s chief commercial officer for gaming, expressed his excitement about bringing their player-favorite games to Nebraska and leveraging the partnership with Betson to enter new markets with innovative content. Todd Cravens, president of Betson Gaming, highlighted their pride in representing Light & Wonder and their readiness to deliver streamlined sales and service to Nebraska customers.
Here's a summary of the key details:
- Partnership: Strategic collaboration between Light & Wonder and Betson Enterprises
- Product Launch: Six curated video gaming terminal titles on the Kascada Dual Screen cabinet
- Market: Nebraska skill games market, launching later in 2025
- Additional Support: New Betson distribution facility in La Vista, Nebraska
- Past Collaborations: Illinois, Pennsylvania, Georgia
- Key People: Brian Pierce (Light & Wonder), Todd Cravens (Betson Enterprises)
This expansion reflects Light & Wonder’s ongoing strategy to enter new regional skill gambling markets through trusted distribution partners like Betson Enterprises.
Please note that the closing share price of Light & Wonder Inc (NASDAQ:LNW) was 0.45 per cent lower than the previous day, closing at $88.12 per share in New York on Thursday. This financial fact was not previously mentioned in the article.
Sports enthusiasts in Nebraska will soon have new gaming options, as Light & Wonder's expansion into the state's skill games market includes popular sports-themed games such as Bier Haus. The collaboration with Betson Enterprises, Light & Wonder's fourth in markets including Illinois, Pennsylvania, and Georgia, promises to bring innovative content to Nebraska.
