Gaming Esports Brazil leads the way in safeguarding player well-being
In the rapidly evolving Brazilian betting market, which moves over R$12 billion annually, Grupo Esportes Gaming Brasil is making strides to ensure a safe and responsible gaming environment. The company, which operates Esportes da Sorte and Onabet platforms, is focusing on player protection as it navigates the first full regulatory cycle of the industry.
As part of its commitment, the group has appointed Ana Carolina Luna Macães as a new manager to further strengthen its approach to Responsible Gaming. This approach includes rigorous compliance, continuous education, and a strong internal culture emphasizing wellbeing, diversity, collaboration, customer focus, and ethics.
The group has launched a Code of Ethics and Conduct outlining five core principles: integrity, respect for people, privacy, responsible gaming, and compliance. These principles apply to employees, suppliers, and partners of Grupo Esportes Gaming Brasil.
In a bid to educate and protect, Hugo Baungartner, Director of Institutional Relations and Partnerships at Esportes Gaming Brasil, promotes responsible gaming internally. In June, 600 employees participated in a three-day workshop, "Learn to Protect," led by the Instituto de Apoio ao Apostador (IAA) and the Empresa Brasileira de Apoio ao Compulsivo (EBAC).
The workshop included simulations of real cases, learning to recognize signs of risk, and adopting international support protocols. High-risk alerts are individually handled by a support team trained in active listening. Monthly reports are sent to the Compliance team for ongoing audit and review.
The new law requires each licensed operator to demonstrate preventive actions against gambling addiction, support channels, and self-exclusion mechanisms. When risk is detected, conscious gambling alerts are triggered, offering instant deposit limits or self-exclusion options.
Machine learning models monitor dozens of behavioral variables for potential gambling risks. The content of the workshop has become mandatory e-learning, with refreshers every six months.
The group's goal is to give increasing visibility to a culture of Responsible Gaming. While specific detailed information on Grupo Esportes Gaming Brasil's responsible gaming efforts is not found directly in the search results, broader trends in the Brazilian market provide insight into the current approach.
Operators in Brazil must navigate rigorous compliance requirements, which include implementing responsible gaming tools such as self-exclusion, deposit limits, session limits, and educational resources for players. These tools help prevent gambling addiction and protect vulnerable individuals.
Industry events and knowledge sharing, such as G&M Events Brazil 2025, serve as platforms for operators like Grupo Esportes Gaming Brasil to learn, share, and implement best practices. Companies such as Gaming Laboratories International (GLI) provide critical testing, certification, and professional services that underpin the integrity and fairness of gaming operations in Brazil, and likely engage with operators like Grupo Esportes Gaming Brasil to align their responsible gaming policies with global standards.
The early months of Brazil’s regulated market have surfaced challenges like complex taxation and licensing, but the strictness of regulation is viewed as an opportunity for companies prepared to embed responsible gaming deeply into their business model. In summary, responsible gaming in Brazil’s betting market focuses on compliance with newly instituted legal frameworks, industry collaboration, player protection tools, and adherence to international standards through certification and training.
Grupo Esportes Gaming Brasil, in the Brazilian betting market, is concentrating on sports as they aim to create a safe and responsible gaming environment. This focus on player protection includes appointing a new manager, Ana Carolina Luna Macães, to strengthen their Responsible Gaming approach, which comprises of rigorous compliance, continuous education, and a strong internal culture emphasizing wellbeing, diversity, collaboration, customer focus, and ethics.
