Gaming company SIS signs agreement for continuous, cutthroat competition with Genius Sports
SIS and Genius Sports Partner to Boost Sports Betting Offerings
In a major move for the sports betting industry, Sports Information Services (SIS) and Genius Sports have agreed to a landmark distribution deal. This partnership will see SIS' Competitive Gaming product supplied to Genius Sports' extensive sportsbook network.
Genius Sports, a global leader in official sports data and technology, is expected to benefit from a product that stands out from the competition in terms of quality and integrity. Matt Stephenson, Global Partnership Director at Genius Sports, commented, "By adding SIS' Competitive Gaming content to our offering, we are affirming our commitment to giving our sportsbook partners the widest range of content and the best opportunity to add value and grow revenues."
The SIS Competitive Gaming product features regular short-form contests between skilled gamers. Genius Sports customers will now have access to SIS' Competitive Gaming, esoccer, and ebasketball products. These products have a clear track record of adding significant value to the bottom line of operators.
SIS' Competitive Gaming library consists of over 150,000 annual live events, all produced entirely in-house by SIS. For Genius Sports, this deal marks an expansion of their offering, particularly in the esports sector.
Andy Kelly, Head of Commercial Partnerships at SIS, stated, "We are delighted to be partnering with Genius Sports, a world-leading provider to the sports betting industry. This deal is significant for SIS as it continues to expand its distribution across regulated markets worldwide."
This partnership is part of the ongoing "war on sports betting data rights," where controlling official data and streaming rights positions distributors like SIS and Genius Sports as pivotal players shaping the future of sports betting. The deal supports bettor confidence by guaranteeing data integrity, enables innovation through cutting-edge technology, expands market opportunities, and strengthens industry partnerships.
This deal is the latest significant distribution deal for SIS, enhancing its reputation as an essential partner in the industry. With its extensive experience and global reach, SIS is well-positioned to deliver official, reliable information that improves fan engagement and betting experiences.
- By partnering with SIS, Genius Sports will be offering SIS' Competitive Gaming, esoccer, and ebasketball products to its sportsbook network, aiming to add significant value to their partners' bottom lines.
- The collaboration between SIS and Genius Sports allows Genius Sports to expand its offering, particularly in the esports sector, providing over 150,000 annual live events to its customers, ensuring data integrity and enhancing the betting experience.
