Game-focused Brazilian Company, Esports Gaming Brasil, Steps Up Player Safety Measures, Setting a Precedent in the Industry
Grupo Esportes Gaming Brasil Embraces Responsible Gaming
Grupo Esportes Gaming Brasil, a leading player in Brazil's gambling market, is setting new standards for responsible gaming practices. The company, responsible for Esportes da Sorte and Onabet platforms, is focusing on player protection, embedding responsible gaming into its organizational culture, and prioritizing physical, emotional, and financial wellbeing.
The company's commitment to responsible gaming is evident in its internal culture. In June, 600 employees participated in a three-day immersive program called "Learn to Protect." This training, now mandatory e-learning with refreshers every six months, equips employees with the skills to recognize risk signs and apply international support protocols.
Technology plays a crucial role in supporting player protection. Machine learning models monitor variables such as bet value, frequency and time, session duration for potential risks. When risk is detected, machine learning models trigger conscious gambling alerts, offering instant deposit limits or self-exclusion options. High-risk alerts are handled individually by a support team trained in active listening.
Moreover, the company has launched a Code of Ethics and Conduct outlining five core principles: integrity, respect for people, privacy, responsible gaming, and compliance. This code applies to employees, suppliers, and partners.
Ana Carolina Luna Maçães has been appointed as the new Responsible Gaming manager. She will oversee the implementation of these practices and ensure they remain a priority across all operations.
The company's efforts to promote responsible gaming are in line with Brazil's new gambling regulations. The new law requires each licensed operator to demonstrate preventive actions against gambling addiction, support channels, and self-exclusion mechanisms.
Grupo Esportes Gaming Brasil is also engaging in external initiatives like anti-match-fixing workshops to reinforce its commitment to integrity and responsible gaming in the sporting context. Over the past two months, the group hosted the Match-Fixing Prevention Forum for clubs including Náutico, Ceará, and Corinthians.
Hugo Baungartner, Director of Institutional Relations and Partnerships at Esportes Gaming Brasil, emphasizes the importance of promoting responsible gaming internally. He believes that education, protection, and transparency are key to bringing these practices to the market.
With annual revenues exceeding R$12 billion, Brazil's betting market is undergoing its first full regulatory cycle. Grupo Esportes Gaming Brasil's commitment to responsible gaming practices is setting a high bar for the industry, ensuring player protection is a priority across all operations.
[1] Source: [Link to the original source if available]
Sports betting is a significant aspect that Grupo Esportes Gaming Brasil, a leading player in Brazil's gambling market, is carefully managing within their focus on player protection and responsible gaming practices. The company, by incorporating sports-betting into the responsible gaming culture, aims to address potential risks associated with sports betting and promote responsible habits among its users.
