Game developer Pragmatic Play extends cooperation with Tomorrowland, renowned for their prominent music festival events.
Get ready for an unforgettable ride as iGaming leader Pragmatic Play continues its partnership with the iconic Tomorrowland music festival! This extended deal cements Pragmatic Play's place as a key global sponsor for the esteemed electronic dance music (EDM) event.
Pragmatic Play's groundbreaking debut sponsorship at Tomorrowland Brazil 2024 was a smashing success, immersing a diverse crowd in top-notch entertainment experiences. Their major sponsorship at CORE Medellín, Colombia earlier this year, featured an audiovisual activation alongside electrifying performances from some of the world's biggest house and techno artists.
Now, with this latest agreement, Pragmatic Play will be part of multiple Tomorrowland festivals, each with its unique atmosphere and creative theme. For instance, Tomorrowland Belgium will conjure the magic of Orbyz, a wintry realm where a mysterious lost community is set to make a triumphant return.
Irina Cornides, Pragmatic Play's Chief Operating Officer, shared her excitement:
Stay tuned for more details as Pragmatic Play and Tomorrowland gear up for an amazing experience together!
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Insights:
- The collaboration between Pragmatic Play and Tomorrowland is all about enhancing their respective global reaches through joint promotional activities and brand visibility.
- With its extended sponsorship, Pragmatic Play is likely to increase its presence at various Tomorrowland festivals, potentially extending to smaller spin-offs as well.
- Opportunities may arise for both brands to engage with each other's audiences through exclusive content or promotions.
- The partnership indicates a long-term commitment from both parties to their joint venture in the Tomorrowland global events schedule.
Pragmatic Play, in continuation of its existing partnership with Tomorrowland, will be expanding its presence at multiple festivals, such as Tomorrowland Belgium, which promises a charming wintry atmosphere in Orbyz, under the guidance of a mysterious lost community. This collaboration will likely extend to immersive audiovisual activations and entertainment experiences at various events.
Pragmatic Play's CORE Medellín activation earlier this year showcased their commitment to delivering top-notch festivals, where they collaborated with renowned artists in the house and techno genres. The futuristic festival, Tomorrowland, is renowned for revolutionizing festival entertainment and artistic expression for the last 20 years, making it an ideal partner for Pragmatic Play.
In light of this collaboration, enticing opportunities for both brands to engage their audiences through exclusive content or promotions may arise, further solidifying the long-term commitment of both parties to their joint venture in the Tomorrowland global events schedule.
