Gambling Sports champions Responsible Gambling through robust internal practices
Grupo Esportes Gaming Brasil is taking significant strides in promoting responsible gaming within the Brazilian betting market. The company is embedding responsible gaming into its organizational culture, focusing on physical, emotional, and financial wellbeing, diversity, and ethics.
In June 2025, 600 employees participated in the immersive "Learn to Protect" program, which included workshops led by support organizations to recognize risk signs and apply international protocols. This training has now become mandatory e-learning with semiannual refresher courses.
To further bolster these efforts, the company has appointed a dedicated Responsible Gaming manager, Ana Carolina Luna Maçães. The company's Code of Ethics and Conduct, with core principles including integrity, respect, privacy, responsible gaming, and compliance, applies to employees, suppliers, and partners.
These actions align with Brazil’s new regulatory framework that mandates licensed operators to demonstrate preventive measures against gambling addiction, provide support channels, and offer self-exclusion mechanisms. Each licensed operator in the market is required to adhere to these regulations.
Grupo Esportes Gaming Brasil also encourages open dialogue around diversity and employs people through collaboration, customer focus, and ethics. The company's internal culture prioritizes these values.
In addition, the group has been proactive in addressing sports integrity issues. Over the past two months, the company hosted the Match-Fixing Prevention Forum for clubs including Náutico, Ceará, and Corinthians. The forum provided training in sports integrity to athletes and coaching staff.
The company's commitment to responsible gaming is also evident in its use of technology. Machine learning models are used to monitor behavioural variables in gambling, identifying potential issues and triggering conscious gambling alerts. These alerts offer instant deposit limits or self-exclusion options when risk is detected.
Monthly reports are sent to the Compliance team for ongoing audit and review. Esportes Gaming Brasil aims to give increasing visibility to a culture of Responsible Gaming through a strong culture, rigorous compliance, and continuous education.
The Brazilian betting market, which moves over R$12 billion annually, according to estimates from the Ministry of Finance, is undergoing its first full regulatory cycle. Grupo Esportes Gaming Brasil, the company behind Esportes da Sorte and Onabet platforms, is at the forefront of these efforts to ensure a safe and responsible gaming environment for all players.
- Ana Carolina Luna Maçães, the newly appointed Responsible Gaming manager at Grupo Esportes Gaming Brasil, is working to promote responsible gaming within the sports-betting sector.
- As part of its efforts to maintain a responsible gaming environment, Grupo Esportes Gaming Brasil is using machine learning models to monitor behavioral variables in sports-betting activities, offering personalized alerts and self-exclusion options when potential issues are detected.
