Galway Races secure extended three-year deal with Boyle Sports
Boyle Sports, a leading name in the horse racing world, has extended its partnership with the Galway Races, one of Ireland’s most prestigious horse racing festivals. The new multi-year agreement, set to last until 2028, significantly enhances Boyle Sports’ presence at the event.
The extended agreement includes a three-year extension of Boyle Sports’ Saturday title sponsorship, a role it has held in recent years. The company will also retain naming rights to the Boyle Sports Handicap Hurdle, the day six feature race, and the Boyle Sports Maiden Hurdle.
One of the most notable changes is the rescheduling of the Galway Tribes Hurdle, previously held on Friday, to Saturday, now falling under the Boyle Sports title sponsorship. This move consolidates the brand’s presence on the festival’s marquee day.
Michael Moloney, CEO of the Galway Races, expressed his pleasure with the agreement, stating, “We are delighted to continue our partnership with Boyle Sports. Their commitment to the Galway Races is evident, and we look forward to another successful collaboration.”
Liam McKee, head of sponsorship at Boyle Sports, shared similar sentiments, saying, “We are thrilled to extend our partnership with the Galway Races. It’s an exciting time for our team, and we are eager to further strengthen our relationship with this iconic event.”
The changes are not only beneficial for Boyle Sports but also for the participating horses. The rescheduling of the Galway Tribes Hurdle gives horses that don’t make the cut for Thursday’s feature Hurdle another valuable opportunity to compete.
With this extended agreement, Boyle Sports aims to increase its branding visibility at the event, reaching a broader audience of horse racing enthusiasts and potential customers. The company, which currently has 27 properties across high streets in the UK, is also seeking further growth in Ireland, the UK, and beyond.
Recently, Boyle Sports entered into a new partnership with West Ham United and West Ham United Women soccer teams, signifying its ambition to expand its portfolio. The renewal of the agreement between Boyle Sports and the Galway Races coincides with an exciting new chapter for Boyle Sports' major brand relaunch.
In conclusion, the extended agreement between Boyle Sports and the Galway Races not only secures the brand’s prominence at the festival but also ensures its continued close association with one of Ireland’s most celebrated sporting events. The latest changes to the schedule of the Galway Races are expected to reach more horse racing fans and potential customers, further solidifying Boyle Sports’ position in the horse racing and sports sponsorship landscape.
Boyle Sports will continue to have a significant presence at the Galway Races with its sports-betting operations, as the extended partnership includes a three-year extension of its Saturday title sponsorship and the retention of naming rights for race events like the Boyle Sports Handicap Hurdle and the Boyle Sports Maiden Hurdle. The rescheduling of the Galway Tribes Hurdle to Saturday, now under the Boyle Sports title sponsorship, further strengthens the company's branding visibility at the event and offers more opportunities for horses to compete.
