According to a search for next year's youth term, the title currently being sought is what comes after 'Aura'. - Future endeavors of "Aura" in the pipeline
Germans Seek New "Youth Word of the Year"
Stuttgart-based publishing house Langenscheidt has launched its annual search for the most popular slang term among young people, aged 11 to 20. The publisher, known for its contributions to language and education, calls for submissions online until further notice.
Words in any language may qualify, providing they are part of young people's everyday vocabulary. Past entries in various languages have made it to the top 10 list.
Langenscheidt initiated the search for the "Youth Word of the Year" in 2008, producing a mix of humorous and peculiar winners over the years. The first winner was "rotten meat party," a term for parties popular among the under-30 demographic. Later entries such as "chill," "Niveaulimbo," "swag," "yolo," "babo," and "Smombie" graced the podium.
In 2021, the word "cringe" won, symbolizing awkward moments, while "aura" took the title in 2022, highlighting a person's charisma. This year, Langenscheidt invites young people to share their creative coined phrases for a chance to be named the "Youth Word of 2025."
Submissions can be made at jugendwort.de, with the top 10 revealed on July 29. Subsequent voting for favorites will follow, leading to the final presentation of the top three words on September 9. The announcement of the overall winner will be made on October 18 at the Frankfurt Book Fair.
Langenscheidt, a reputable German publisher, organizes this annual linguistic tradition to monitor and celebrate the ever-evolving language of youth. For more information, visit langenscheidt.de.
- Contributions for the "Youth Word of 2025" competition, organized by Langenscheidt, can be submitted online, with topics ranging from lifestyle, fashion-and-beauty, food-and-drink, social-media, entertainment, and pop-culture, as long as they are part of young people's everyday vocabulary.
- In this year's search for the "Youth Word of 2025," submissions are encouraged to reflect the unique slang terms and coined phrases that young people use, similar to past winners such as "chill," "Niveaulimbo," and "aura."
- As Germans seek the new "Youth Word of the Year," Langenscheidt invites young people to delve into their creative minds and submit their original phrases in various languages, bringing a fresh perspective to the linguistic landscape of youth culture, much like the past winners "rotten meat party" and "yolo."
