Fribourg proposes sweeping bans on disposable vapes and tobacco ads
The canton of Fribourg is considering stricter rules on tobacco and e-cigarette advertising, sales, and promotions. A public consultation launched on Monday outlines plans to ban ads in certain public spaces and events. The proposals also target disposable vapes, which officials say attract young people with sweet flavours.
Under the new measures, undercover test purchases would check if retailers enforce age restrictions. Free giveaways of tobacco and e-cigarettes would also be prohibited. Health experts have raised concerns about the health risks and environmental impact of single-use vapes.
Two cantons, Geneva and Valais, have already banned disposable e-cigarettes. Fribourg, Basel-Stadt, Bern, and Thurgau are now discussing or preparing similar restrictions. Basel-City and Bern are going further by exploring bans on the sale, distribution, and production of these products.
The Fribourg government is leading the push for tighter controls. Their proposals align with growing calls across Switzerland to limit access to disposable vapes, particularly among younger users.
If approved, the new rules would restrict advertising, enforce age checks, and eliminate free samples. The measures reflect wider efforts in multiple cantons to curb the use of disposable vapes. Officials aim to reduce both health risks and environmental harm linked to these products.
