Fresh produce sales of berries predicted to climb to a staggering USD 39.3 billion by 2034, with an annual growth rate of 4.3%.
The global fresh berries market is on an upward trajectory, driven by a rising consumer demand for healthy, nutrient-rich foods. With strawberries and blueberries being the most preferred varieties, the market is projected to reach approximately USD 39.3 billion by 2034, growing at a steady Compound Annual Growth Rate (CAGR) of 4.3%.
In North America, the market is robust and significant, valued at approximately USD 10.2 billion in 2025. This growth is attributed to strong consumer interest in fresh berries, driven by health-centric diets and increasing disposable income. The region benefits from innovations in cold-chain logistics and modified atmosphere packaging, which extend berry shelf life and support year-round availability.
The fresh berries market in the Asia Pacific region is also witnessing notable growth, driven by urbanization, rising incomes, and a focus on health and wellness in emerging economies. Companies like Oishii have made strides to expand their global reach, securing $16 million and $50 million to enhance their vertical farming capabilities and focus on sustainable, bee-pollinated strawberry production.
In Europe, there is a growing preference for organic food options, making it a major market for fresh berries. Meanwhile, Latin America plays a vital role as a key supplier to the global fresh berries market, supported by its favorable climate and expanding export capacity.
Notable developments in the market include the launch of value-added snack lines, such as Naturipe Farms LLC's "Berry Buddies," tailored for convenience and children. Companies are also investing in advanced breeding and genetics to enhance berry varieties for better yield and disease resistance.
Key trends influencing the market include the increased consumer focus on preventive nutrition and functional foods, the growing adoption of protected cultivation, and the expansion of premium and organic berry segments offering higher margins.
In the Middle East and Africa, the fresh berries market is gradually growing due to the rise of modern retail formats and increasing awareness about the nutritional value of berries. The conventional segment dominates the market with an 87.4% share, but the organic segment is gaining traction among younger generations.
Companies like SunOpta Inc and Driscoll's Inc are also making strides, with SunOpta reporting a 9.3% revenue growth for the first quarter of fiscal 2025 and Driscoll's launching its premium berry line, "Sweetest Batch," in select retailers across Germany and the Middle East.
Fresh berries such as strawberries, blueberries, raspberries, and blackberries are rich in antioxidants, vitamins, fiber, and natural sugars, making them a popular choice for health-conscious consumers. As consumer awareness and demand for these nutritious fruits continue to grow, the fresh berries market is poised for moderate and sustained growth in the coming years.
- Despite the global fresh berries market experiencing an upward trajectory in health-focused food consumption, some individuals might find a more engaging alternative in sports for maintaining their fitness and well-being.
- After an exhausting day at the gym, some athletes might prefer indulging in a meal packed with antioxidant-rich berries as part of their daily routine to support muscle recovery, highlighting the versatility of these nutritious fruits beyond just the health-conscious consumer market.
