Frenzy over Plush Toy: Stuffed Animal Sweeps Turkey and Global Markets
The Labubu phenomenon, a trendy collectible toy, continues to capture the hearts of people around the world, including Turkey. Its popularity has led to a nationwide craze, with the mint green elf-like plush toy becoming a must-have item in lively neighborhoods like Eminonu and Nisantasi.
Originating in 2015, Labubu gained international popularity after partnering with Pop Mart in 2019. The toy, created by Hong Kong artist Kasing Lung, has since become a global sensation, especially after celebrity endorsements from stars like BLACKPINK’s Lisa, Rihanna, Kim Kardashian, Dua Lipa, David Beckham, and Lizzo boosted its visibility and desirability.
In Turkey, Labubu plushies have turned into highly sought-after items, driving long queues and intense demand. Social media influencers and everyday fans actively showcase their collections, organize giveaways, and spark ongoing digital trends, fueling a community of devoted collectors and casual buyers alike. The craze has even led to smuggling attempts, such as the seizure of 132 Labubu plush toys worth about ₺659,000 (~$16,000) at Istanbul’s airport, reflecting the high stakes of this collector's market.
The toy's appeal lies in its "ugly-cute" design, the surprise element from blind box sales, and limited editions that create scarcity and a high resale value. Rare Labubu toys have sold for over $149,000 in auctions abroad. This combination of artistry, exclusivity, and celebrity endorsement has transformed Labubu from a niche collectible to a fashion and lifestyle accessory, sparking a full-blown craze across Turkey and worldwide.
Labubu toys are sold in "blind boxes," delivering a surprise-unboxing thrill. The dolls, priced around US$15-$30, have become a high-stakes collector market item, with rare variants commanding astronomical resale values, ranging from hundreds to thousands of dollars.
The Labubu fever is not limited to Turkey. Events like San Diego Comic-Con have seen queues due to the demand for these collectibles, leading to safety concerns in some locations. The craze has even caused the halt of sales in U.K. Pop Mart stores.
The Turkish authorities' swift action underscores the importance of regulating the import and sale of Labubu plush toys to ensure compliance with local laws and protect consumers from counterfeit products. As the Labubu phenomenon continues to expand globally and locally, it remains to be seen how authorities will balance the demand for these trendy items with the need for regulation and oversight.
- The Labubu craze has extended beyond Turkey, capturing the attention of people worldwide, including events like San Diego Comic-Con.
- In Turkey, Turkish authorities are emphasizing the importance of regulating the import and sale of Labubu plush toys to prevent consumer fraud and ensure compliance with local laws.
- Social media platforms in Turkey, such as Instagram and Twitter, are teeming with Turkish users and influencers showcasing their Labubu collections, organizing giveaways, and fueling digital trends.
- From Istanbul's bustling neighborhoods like Eminonu and Nisantasi to fashion-and-beauty enthusiasts and pop-culture aficionados, Labubu plushies have become an integral part of the Turkish lifestyle and culture.
