Fremantle and Jamie Oliver Amplify Two-Decade Collaboration with Innovative Partnership
Fremantle enters into a new extended partnership with The Jamie Oliver Group
Fremantle, the renowned international producer and distributor, has sealed a groundbreaking five-year extension to its two-decade-long relationship with The Jamie Oliver Group. This new deal cements Fremantle's role as the global TV distribution partner for Jamie Oliver's award-winning content portfolio, allowing it to captivate audiences across more than 200 territories.
Since the collaboration's inception in 2002, Fremantle has distributed 83 Jamie Oliver series and formats to over 100 international clients. To date, an astonishing 15 million hours of Jamie Oliver content have been streamed to a breathtaking 7 million viewers in the United States alone.
Global Reach and Innovative Partnership
The newly formed agreement grants Fremantle global rights across an extensive range of platforms, including TV Distribution, AVoD (Ad-supported Video on Demand), FAST (Free Ad-Supported Streaming TV), and Digital. Fremantle and The Jamie Oliver Group are committed to pushing the boundaries of what's possible to propel Jamie Oliver's influence even further.
A key priority is amplifying Jamie Oliver's AVoD and digital presence, most notably through The Jamie Oliver Channel, which was named the FAST Channel of the Year in 2023. Currently available across 14 platforms, such as Pluto TV and Roku, the channel is also exclusively featured on Samsung TV in the UK, Germany, and the Nordics.
Embracing the Digital Age
The partnership encompasses a joint ambition to broaden Jamie Oliver's digital following. Building upon the successful introduction of his TV library on YouTube in the U.S., the partnership aims to introduce new generations to Jamie Oliver's expansive catalogue. Fremantle's dedicated direct-to-consumer marketing, social media, and communications teams will work together to ignite audience growth.
Executive Statements
Bob McCourt, Fremantle's Chief Operating Officer, Commercial and International, expressed his pride in the enduring bond with Jamie Oliver, stating, "We've been delighted to help bring Jamie's content to a global audience for the past two decades. This extended partnership enables us to venture further in various domains, such as TV Distribution, FAST, digital, and branded entertainment. We're eager to keep pushing the boundaries of Jamie Oliver's brand while remaining the go-to distributor for his content worldwide."
Zoe Collins, Managing Director of The Jamie Oliver Group, added, "We're overjoyed to carry on building upon our successful partnership with Fremantle as we target priority territories through a wide array of touchpoints—from FAST channels and YouTube to AVoD and traditional broadcast platforms. We're incredibly proud of our extensive back catalogue, excited to introduce it to new audiences, and eager to contribute to Jamie's esteemed real-world legacy."
Fremantle: A Pioneer in the FAST Sector
As a pioneer in the FAST sector, Fremantle manages 25 channels globally across 23 platforms in 20 countries. The portfolio boasts popular channels like The Jamie Oliver Channel, alongside others such as BUZZR, The Price Is Right, RIGTV, Baywatch, Chop Chop Chat, and Family Feud. In total, Fremantle's FAST channels have delivered over 1 billion hours of entertainment.
Forward-Thinking Collaboration
The partnership between Fremantle and The Jamie Oliver Group is geared toward seizing emerging opportunities in the entertainment industry by focusing on content delivery, audience engagement, and cutting-edge technology. This strategic collaboration may facilitate the creation of new Jamie Oliver-branded shows, regional adaptations, and international co-productions that cater to both global and local tastes.
Additionally, Fremantle is doubling down on its digital transformation efforts through initiatives like the Data Academy, which empowers employees with digital skills in areas like AI, data analytics, and advanced tools like Power BI and Power Automate. This focus on data-driven insights allows Fremantle to create targeted content strategies and engage audiences more effectively across multiple platforms.
Stay tuned as Fremantle and The Jamie Oliver Group turn up the heat in the ever-evolving world of entertainment!
- Streamers, financiers, and production houses are invited to sign up!
- Are you a production company or service provider? Join us today!
References
- Fremantle strengthens Jamie Oliver partnership
- How Fremantle and Jamie Oliver Are Amplifying Their Collaboration
- Fremantle Partners with Nielsen Crackle to Measure FAST audience Size
- Fremantle boosts Data capabilities through Microsoft partnership
In this partnership, Fremantle and The Jamie Oliver Group aim to boost Jamie Oliver's AVoD and digital presence, particularly The Jamie Oliver Channel, available across multiple platforms like Pluto TV, Roku, and Samsung TV.
The agreement also includes a joint focus on broadening Jamie Oliver's digital following, with plans to introduce his content to new generations through platforms such as YouTube.
