Four Brands Bet Big on Super Bowl LX with Tatari's TV Ad Platform
Four major brands will advertise during Super Bowl LX with support from Tatari, a TV advertising platform. This marks a record for the company, which has previously backed only one or two Super Bowl campaigns each year. The clients—Ro, Manscaped, Tecovas, and Life360—represent industries from healthcare to technology and apparel.
Tatari, based in San Francisco with offices in Los Angeles and New York, helps brands manage campaigns across linear and streaming TV. Its platform allows advertisers to plan, run, and measure ads in one system. For this year's event, the company secured two streaming-only placements on Peacock, unavailable through standard programmatic exchanges.
The Super Bowl remains one of the most-watched events in the US. Last year's game drew an estimated 127.7 million viewers across linear TV and streaming. Tatari also assists clients in maintaining post-game momentum through retargeting and performance optimisation in the following weeks.
In previous years, Tatari supported fewer Super Bowl advertisers. Last year, TickPick ran its first-ever Super Bowl ad with the platform's help. Kite Hill PR serves as the media contact for Tatari TV.
The four brands will reach millions of viewers during the Super Bowl, leveraging Tatari's cross-platform tools. The company's expanded role in this year's event reflects its growing influence in TV advertising. Campaigns will continue beyond the Super Bowl with targeted follow-up strategies.
