Formula One to Launch New F1 Box Facility in Westfield Stratford, London
New Formula 1 Fan Experience Opens in London
F1 Box is set to revolutionize the way Formula 1 fans engage with the sport, as a new immersive venue opens its doors in Westfield Stratford City, London. The venue, designed for today's social-first crowd, builds on the success of the earlier F1 Arcade and offers an accessible, fast-paced racing experience aimed at a younger and increasingly diverse audience[1].
Located in Unit SU1073, The Gallery on the first floor of Westfield Stratford City, London E20 1EP, next to Fossil[3], the venue is expected to be fully functional by the time the Formula 1 season resumes in the Netherlands at the end of the month[1].
F1 Box offers a unique experience for fans, with 12 full-motion simulators that allow for multiplayer racing, short race sessions focused on quick, dopamine-driven gameplay instead of mastering every track, and head-to-head on-track combat, enabling fans to compete in real time[1][2]. The venue also boasts realistic visuals, live commentary, real-time leaderboards, and podium photo opportunities to celebrate race results[1][2].
The concept targets a broadening and younger fanbase of Formula 1, including many new women fans. It is designed to be walk-in friendly and social media friendly, focusing on fun and fast gameplay over simulation expertise[1]. The venue is open at least until mid-October 2025, according to listings[2].
London's Formula 1 fan activities are growing, and F1 Box adds to this trend by offering real-time competitive racing experiences in a social, entertainment-focused setting within a major shopping center[1][2][3].
As the current Formula 1 season reaches its climax, the competition is tight. McLaren drivers Lando Norris and Oscar Piastri are separated by just nine points, with Max Verstappen in third place, nearly 100 points behind the leading duo[1]. A new world champion is likely to be crowned in the United Arab Emirates at the end of the season[1].
The popularity of Formula 1 has surged over the last decade, with more women tuning into the sport than ever before, and audiences shifting younger[1]. The F1 Arcade chain is set to expand further, with locations in the United States and Australia[1]. F1 Box stems from the popular F1 Arcade in the Square Mile[1].
With the Formula 1 season set to continue until the beginning of December, F1 Box offers fans an exciting opportunity to immerse themselves in the world of Formula 1, compete against each other, and celebrate their victories in a fun and social setting[1][2].
[1] Formula 1 Box press release, 2025. [2] Westfield Stratford City event listings, 2025. [3] Westfield Stratford City directory, 2025.
Sports enthusiasts can soak up the thrill of Formula 1 racing at F1 Box, the new immersive venue in London dedicated to the sport. Ideal for a fun and social outing, F1 Box offers a racing experience that’s accessible and quick paced, catering to a wider and younger audience, including many new women fans.
