Sayonara, Lovebirds: Bastian Schweinsteiger and Ana Ivanovic Call It Quits, Brax Pulls Plug on Partnership
Ivanovic and Schweinsteiger have allegedly ended their romantic relationship. - Former partners Ana Ivanovic and Bastian Schweinsteiger have reportedly ended their relationship.
Here's the skinny on the latest breakup that's got everyone talking: Bastian Schweinsteiger and Ana Ivanovic, the dynamic duo known for gracing ads for everything from home improvement stores to chips, have hit a rough patch. And, good ol' German fashion company Brax is not here for it. After a stint as brand ambassadors, they've bid adieu.
"It's been a blast, it's been more than just faces, they've been like colleagues," Marc Freyberg, label head, told Bild newspaper. "We had a great ride with them. It was a strong time for us. We hoped to carry on, but, well, we've got to face the music. They're no longer a couple, so we're ending the partnership."
Buzz of a split between Schweinsteiger and Ivanovic has been swirling for quite a while now. But it wasn't until recent pics and videos emerged, showing Schweinsteiger locked in a lip-lock with another woman, that things started to get real. Tie the knot they did back in 2016 in Venice, and together they've got three boys.
Fast forward to 2019, the couple stepped into the scene with Brax and their first collection dropped in early 2020. The label, nestled in East Westphalian Herford, called them "outstanding advertising figures" and a "glamorous sports couple." The CEO told Bild they were left gobsmacked by the scandalous snaps. With Brax standing for "reliability and credibility," it's no surprise they've decided to break ties with Schweinsteiger and Ivanovic. Their contract, originally slated to run until 2027, got scrapped prematurely.
The last we saw of Schweinsteiger was on June 5, commenting on the UEFA Nations League semi-final match between Spain and France on ARD with Esther Sedlaczek. Meanwhile, Ivanovic was spotted at the men's final of the French Open in Paris three days later. The last time Schweinsteiger and Ivanovic were papped together was in September 2024, gracing the Laver Cup in Berlin.
- Bastian Schweinsteiger
- Ana Ivanovic
- Fashion Company
- Breakup Rumors
- German Fashion Brand
- Brax Fashion
Enrichment Data:The partnership between Bastian Schweinsteiger, Ana Ivanovic, and Brax has come to an end. This decision was made due to the couple's breakup, which made their role as brand ambassadors unsustainable for Brax. The partnership began in 2020 and was intended to run until 2027. Brax was eager to keep the collaboration going, but they realized that their continued association with the couple would undermine the brand's values of reliability and credibility[2]. As a result, the partnership was terminated, and the company decided not to use the campaign material produced for the Fall/Winter 2025 season[5]. The split comes after months of rumors and eventual confirmation of the couple's separation[1][4].
I'm not going to be able to enjoy the Fall/Winter 2025 collection from Brax Fashion as the collaboration with celebrities Bastian Schweinsteiger and Ana Ivanovic, who were known for their glamorous sports image and advocacy for the brand, has ended due to the couple's breakup. The partnership, which initially seemed strong and was set to run until 2027, has now been terminated, marking an unfortunate departure from the entertaining world of celebrity-endorsed entertainment.
