Ford's dominance in the EV revolution may be overshadowed, as General Motors surges ahead with its extensive lineup of 13 electric vehicles, despite sluggish sales of Ford's limited three models.
In the rapidly evolving electric vehicle (EV) market, Ford Motor Company and General Motors (GM) are taking distinctly different approaches, leading to contrasting sales, production, and market share results.
**Ford's EV Strategy and Performance:**
Ford has opted for a lean EV lineup, focusing on just three core models. This strategy aims for focused investment but has resulted in a significant slowdown in EV sales. In 2025 year-to-date, Ford’s EV sales declined almost 12%, with Q2 sales dropping 31% year over year to around 16,438 units. The Mustang Mach-E remains the top seller for Ford at roughly 21,785 units YTD, followed by the F-150 Lightning at 13,029 units.
Despite the EV sales challenges, Ford’s overall electrified vehicle sales (including hybrids and plug-ins) have grown strongly. In the first half of 2025, Ford sold a record 156,509 electrified vehicles, up 14.7% year over year, surpassing GM's combined EV and hybrid sales. Ford’s strategy has shifted somewhat to include a strong hybrid focus and insourcing of production components to control costs and scale efficiently in the long term.
However, the company expects to face near-term financial losses in its EV division, continuing the trend from 2024’s over $5 billion loss. External headwinds like tariffs are impacting Ford’s costs by an estimated $1.5 billion in 2025 despite some offsets. Ford's overall market share improved to about 14.3% in Q2 2025, aided by strong demand for pickup trucks and electrified versions.
**General Motors' EV Strategy and Performance:**
GM has taken a scale-driven approach with a broad, diversified EV lineup comprising 13 models across its Chevrolet, Cadillac, and GMC brands. This bold strategy has led to rapid growth and market penetration, with GM’s EV sales more than doubling (111% increase) in Q2 2025 compared to 2024.
The Chevrolet Equinox EV has become the best-selling non-Tesla EV in America, outperforming Ford’s Mustang Mach-E during the first half of 2025. GM is heavily investing in its EV supply chain with partnerships for batteries and key materials, aligning with its long-term electrification goals.
Despite the strong EV sales growth, GM is expected to face a larger negative profit impact ($4-$5 billion) from tariffs than Ford. GM’s electric vehicle sales acceleration helped it gain significant market share in the EV segment, though Ford maintains an overall electrified vehicle edge due to hybrids.
**Comparison Summary:**
| Aspect | Ford | General Motors | |-----------------------|-------------------------------|------------------------------| | EV Sales Trend | Declining YTD 2025 (-12%) | Doubling YTD 2025 (+111%) | | EV Models | 3 core models (Mach-E, Lightning, E-Transit) | 13 EV models across Chevrolet, Cadillac, GMC | | Market Leadership | Leads in overall electrified (EV + hybrid) sales | Leading in pure EV sales growth and model variety | | Best-Selling EV Model | Mustang Mach-E | Chevrolet Equinox EV | | Production Strategy | Hybrid focus, vertical integration, insourcing | Scale and saturation with diverse EV offerings | | Financials | Continuing EV losses, tariff impact ~$1.5B | Expected tariff impact $4-$5B, strong supply chain investment | | Market Share | ~14.3% overall (Q2 2025) | Gaining EV market share with strong sales growth |
In summary, while Ford is prioritizing a lean, hybrid-inclusive EV strategy that is currently seeing sales declines and financial challenges, GM is aggressively expanding EV offerings and scaling production, achieving strong sales growth and gaining market share in the EV segment. Ford’s strength remains its hybrid sales and overall electrified vehicle mix, whereas GM leads in pure EV model variety and sales momentum at present.
Sources: [1], [2], [3], [4], [5]
- Despite focusing on fewer electric vehicles (EVs), Ford's overall electrified vehicle sales, including hybrids and plug-ins, have grown significantly this year.
- Conversely, General Motors, with its comprehensive EV lineup, has experienced a remarkable increase in its EV sales, outpacing Ford's growth rate.
